{"id":1304,"date":"2024-03-07T13:46:06","date_gmt":"2024-03-07T13:46:06","guid":{"rendered":"https:\/\/idlayr.com\/?p=1304"},"modified":"2025-06-19T08:35:46","modified_gmt":"2025-06-19T08:35:46","slug":"el-coste-del-fraude-la-reputacion-en-juego-para-las-entidades-financieras","status":"publish","type":"post","link":"https:\/\/idlayr.com\/es\/blog\/el-coste-del-fraude-la-reputacion-en-juego-para-las-entidades-financieras\/","title":{"rendered":"El coste del fraude: la reputaci\u00f3n de las entidades financieras en juego"},"content":{"rendered":"

La seguridad financiera es una de las principales preocupaciones de las entidades financieras en la era digital. A medida que los servicios bancarios en l\u00ednea y las aplicaciones m\u00f3viles se han hecho omnipresentes, tambi\u00e9n lo han hecho las ciberamenazas y el riesgo de fraude.\u00a0<\/span><\/p>\n

 <\/p>\n

M\u00e1s all\u00e1 de las p\u00e9rdidas financieras, el fraude tambi\u00e9n tiene un impacto significativo en la reputaci\u00f3n de las instituciones financieras. En este art\u00edculo, exploraremos c\u00f3mo las noticias de fraude de usuarios que se hacen virales pueden afectar a la marca de una instituci\u00f3n financiera y por qu\u00e9 reducir el fraude es fundamental, no solo por las p\u00e9rdidas reales, sino por el impacto en la imagen de marca.<\/span><\/p>\n

 <\/p>\n

La era de las redes sociales y las noticias virales<\/h3>\n

En la era de las redes sociales, la informaci\u00f3n se propaga a una velocidad vertiginosa. Las noticias sobre incidentes de fraude y ciberataques pueden hacerse virales en cuesti\u00f3n de horas. Los clientes afectados suelen compartir sus experiencias negativas en las redes sociales, lo que puede tener un efecto domin\u00f3 en la percepci\u00f3n p\u00fablica de una entidad financiera.<\/span><\/p>\n

 <\/p>\n

Las noticias sobre fraudes y ciberataques pueden hacerse virales en cuesti\u00f3n de horas.<\/span><\/p>\n

 <\/p>\n

El impacto en la reputaci\u00f3n de la marca<\/h3>\n

La reputaci\u00f3n es uno de los activos m\u00e1s valiosos de una instituci\u00f3n financiera. La confianza de los clientes es fundamental para el \u00e9xito continuado de un banco o instituci\u00f3n financiera. Cuando las noticias de<\/span> cliente <\/span><\/a>fraude se hace viral, la reputaci\u00f3n de la marca puede sufrir da\u00f1os importantes. Algunos de los impactos m\u00e1s comunes en la reputaci\u00f3n son:<\/span><\/p>\n

 <\/p>\n

    \n
  1. P\u00e9rdida de confianza de los clientes<\/strong><\/li>\n<\/ol>\n

    Los clientes pueden sentir que sus activos y datos no est\u00e1n seguros con la entidad financiera. Esto puede provocar una p\u00e9rdida de confianza en la marca y la retirada de fondos.<\/span><\/p>\n

     <\/p>\n

      \n
    1. Da\u00f1os a la imagen p\u00fablica<\/strong><\/li>\n<\/ol>\n

      Las noticias negativas sobre incidentes de fraude pueden afectar a la percepci\u00f3n p\u00fablica de la instituci\u00f3n financiera. La imagen de marca puede verse empa\u00f1ada, lo que afecta a las relaciones con los clientes y los inversores.<\/span><\/p>\n

       <\/p>\n

        \n
      1. Coste del fraude: Costes de recuperaci\u00f3n de la reputaci\u00f3n<\/strong><\/li>\n<\/ol>\n

        Recuperar una reputaci\u00f3n da\u00f1ada puede ser costoso y llevar mucho tiempo. A menudo, las entidades financieras deben invertir en campa\u00f1as de relaciones p\u00fablicas y medidas de seguridad adicionales para recuperar la confianza de los clientes.<\/span><\/p>\n

         <\/p>\n

          \n
        1. Impacto en la captaci\u00f3n de clientes<\/strong><\/li>\n<\/ol>\n

          Los nuevos clientes pueden ser m\u00e1s cautelosos a la hora de elegir una instituci\u00f3n financiera si han o\u00eddo hablar de incidentes de fraude. Esto puede dificultar la captaci\u00f3n de nuevos clientes y el crecimiento de la base de usuarios.<\/span><\/p>\n

           <\/p>\n

          El papel de la percepci\u00f3n p\u00fablica<\/h3>\n

          Es importante se\u00f1alar que, en muchos casos, los clientes pueden llegar a pensar que la entidad financiera o sus empleados est\u00e1n en connivencia con los delincuentes y que, por tanto, son responsables del fraude. Esta percepci\u00f3n err\u00f3nea puede estar alimentada por una falta de comprensi\u00f3n de la complejidad de los ciberataques y de la naturaleza de las amenazas en l\u00ednea.\u00a0<\/span><\/p>\n

           <\/p>\n

          A menudo, las instituciones financieras son v\u00edctimas tanto como los propios clientes, y es crucial comunicar eficazmente los esfuerzos de seguridad que se est\u00e1n llevando a cabo.<\/span><\/p>\n

           <\/p>\n

          La importancia de la reducci\u00f3n del fraude para la imagen de marca<\/h3>\n

          Aunque el fraude puede generar p\u00e9rdidas financieras directas para una entidad financiera y sus clientes, el impacto en la reputaci\u00f3n de la marca puede ser a\u00fan m\u00e1s costoso a largo plazo. Las entidades financieras deben comprender que la reducci\u00f3n del fraude no solo consiste en minimizar las p\u00e9rdidas financieras, sino tambi\u00e9n en proteger y reforzar la imagen de marca.<\/span><\/p>\n

           <\/p>\n

          La respuesta: Soluciones de verificaci\u00f3n basadas en SIM<\/h3>\n

          Una forma eficaz de abordar el fraude sin comprometer la experiencia del usuario y la reputaci\u00f3n de la marca es Verificaci\u00f3n basada en SIM<\/a>. La verificaci\u00f3n basada en SIM es distinta de las medidas de seguridad tradicionales, como contrase\u00f1as o Contrase\u00f1as de un solo uso (OTP)<\/a> aprovechando las funciones de seguridad inherentes a la tarjeta SIM del dispositivo m\u00f3vil del usuario.\u00a0<\/span><\/p>\n

           <\/p>\n

          Este m\u00e9todo facilita un proceso de verificaci\u00f3n de identidad seguro y transparente, reduciendo significativamente el riesgo de fraude y mejorando simult\u00e1neamente la experiencia del usuario. A diferencia de los m\u00e9todos actuales de verificaci\u00f3n de la identidad, que a menudo introducen fricciones y siguen presentando vulnerabilidades de seguridad, la verificaci\u00f3n basada en SIM funciona a la perfecci\u00f3n, ofreciendo un alto nivel de seguridad sin requerir la intervenci\u00f3n manual de los usuarios.<\/span><\/p>\n

           <\/p>\n

          Este tipo de tecnolog\u00eda se basa en la tarjeta SIM del dispositivo m\u00f3vil del usuario para verificar su identidad de forma segura y transparente. Al eliminar la necesidad de introducir manualmente c\u00f3digos o contrase\u00f1as, la verificaci\u00f3n basada en SIM reduce el riesgo de fraude y mejora al mismo tiempo la experiencia del usuario.<\/span><\/p>\n

           <\/p>\n

          Mayor seguridad sin compromisos<\/h3>\n

          Una de las principales ventajas de la verificaci\u00f3n basada en SIM es la utilizaci\u00f3n de canales de comunicaci\u00f3n cifrados entre el proveedor de servicios y el dispositivo del usuario, lo que protege contra ciberamenazas comunes como el phishing y el fraude por intercambio de SIM.\u00a0<\/span><\/p>\n

           <\/p>\n

          Este enfoque garantiza que el proceso de autenticaci\u00f3n no s\u00f3lo sea seguro, sino tambi\u00e9n inmune a la interceptaci\u00f3n por parte de personas no autorizadas. Al confiar en la autenticaci\u00f3n basada en la red, la verificaci\u00f3n basada en la SIM refuerza la defensa contra el acceso no autorizado, protegiendo eficazmente la informaci\u00f3n personal y financiera sensible de los usuarios.<\/span><\/p>\n

           <\/p>\n

          La comodidad y rapidez de la verificaci\u00f3n basada en SIM se ajustan perfectamente a las expectativas del p\u00fablico actual, que da prioridad a los dispositivos m\u00f3viles, y ofrecen una soluci\u00f3n de seguridad f\u00e1cil de usar que no compromete la eficacia.<\/span><\/p>\n

           <\/p>\n

          Conclusi\u00f3n: proteger la reputaci\u00f3n en un mundo digital<\/h3>\n

          El fraude no es s\u00f3lo una amenaza financiera, sino tambi\u00e9n un riesgo importante para la reputaci\u00f3n de una entidad financiera. Las noticias de fraude de usuarios que se hacen virales pueden da\u00f1ar irreversiblemente la confianza de los clientes y la imagen de marca. Invertir en tecnolog\u00edas de seguridad como la validaci\u00f3n basada en SIM, como la que ofrece IDlayr, no solo protege contra el fraude, sino que tambi\u00e9n preserva la reputaci\u00f3n de la entidad financiera en un mundo digital en el que la confianza es un activo de valor incalculable.\u00a0<\/span><\/p>\n

           <\/p>\n

          La reducci\u00f3n del fraude va m\u00e1s all\u00e1 de minimizar las p\u00e9rdidas financieras, garantizando la confianza continuada de los clientes y manteniendo una s\u00f3lida reputaci\u00f3n en el mercado financiero.<\/span><\/p>","protected":false},"excerpt":{"rendered":"

          Financial security is a major concern for financial institutions in the digital age. As online banking services and mobile applications have become ubiquitous, so have cyber threats and the risk of fraud.\u00a0   Beyond financial losses, fraud also has a significant impact on the reputation of financial institutions. In this article, we will explore how […]<\/p>\n","protected":false},"author":13,"featured_media":1750,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[60,59],"tags":[],"class_list":["post-1304","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-banking","category-fraud"],"acf":[],"yoast_head":"\nThe cost of fraud: reputation at stake for financial institutions - IDlayr<\/title>\n<meta name=\"description\" content=\"As online banking services and mobile applications have become ubiquitous, so have cyber threats, risks and the inevitable cost of fraud.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/idlayr.com\/es\/blog\/el-coste-del-fraude-la-reputacion-en-juego-para-las-entidades-financieras\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The cost of fraud: reputation at stake for financial institutions\" \/>\n<meta property=\"og:description\" content=\"As online banking services and mobile applications have become ubiquitous, so have cyber threats, risks and the inevitable cost of fraud.\u00a0\" \/>\n<meta property=\"og:url\" content=\"https:\/\/idlayr.com\/es\/blog\/el-coste-del-fraude-la-reputacion-en-juego-para-las-entidades-financieras\/\" \/>\n<meta property=\"og:site_name\" content=\"IDlayr\" \/>\n<meta property=\"article:published_time\" content=\"2024-03-07T13:46:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-19T08:35:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/idlayr.com\/wp-content\/uploads\/2024\/03\/idlayr-blog-reputational-damage.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"576\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Davide Ferri\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@theidlayr\" \/>\n<meta name=\"twitter:site\" content=\"@theidlayr\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Davide Ferri\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/idlayr.com\\\/blog\\\/the-cost-of-fraud-reputation-at-stake-for-financial-institutions\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/idlayr.com\\\/blog\\\/the-cost-of-fraud-reputation-at-stake-for-financial-institutions\\\/\"},\"author\":{\"name\":\"Davide Ferri\",\"@id\":\"https:\\\/\\\/idlayr.com\\\/#\\\/schema\\\/person\\\/7feddc6b4860c37597052c17181898f0\"},\"headline\":\"The cost of fraud: reputation at stake for financial institutions\",\"datePublished\":\"2024-03-07T13:46:06+00:00\",\"dateModified\":\"2025-06-19T08:35:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/idlayr.com\\\/blog\\\/the-cost-of-fraud-reputation-at-stake-for-financial-institutions\\\/\"},\"wordCount\":866,\"publisher\":{\"@id\":\"https:\\\/\\\/idlayr.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/idlayr.com\\\/blog\\\/the-cost-of-fraud-reputation-at-stake-for-financial-institutions\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/idlayr.com\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/idlayr-blog-reputational-damage.jpg\",\"articleSection\":[\"Banking\",\"Fraud\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/idlayr.com\\\/blog\\\/the-cost-of-fraud-reputation-at-stake-for-financial-institutions\\\/\",\"url\":\"https:\\\/\\\/idlayr.com\\\/blog\\\/the-cost-of-fraud-reputation-at-stake-for-financial-institutions\\\/\",\"name\":\"The cost of fraud: reputation at stake for financial institutions - IDlayr\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/idlayr.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/idlayr.com\\\/blog\\\/the-cost-of-fraud-reputation-at-stake-for-financial-institutions\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/idlayr.com\\\/blog\\\/the-cost-of-fraud-reputation-at-stake-for-financial-institutions\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/idlayr.com\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/idlayr-blog-reputational-damage.jpg\",\"datePublished\":\"2024-03-07T13:46:06+00:00\",\"dateModified\":\"2025-06-19T08:35:46+00:00\",\"description\":\"As online banking services and mobile applications have become ubiquitous, so have cyber threats, risks and the inevitable cost of fraud.\u00a0\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/idlayr.com\\\/blog\\\/the-cost-of-fraud-reputation-at-stake-for-financial-institutions\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/idlayr.com\\\/blog\\\/the-cost-of-fraud-reputation-at-stake-for-financial-institutions\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/idlayr.com\\\/blog\\\/the-cost-of-fraud-reputation-at-stake-for-financial-institutions\\\/#primaryimage\",\"url\":\"https:\\\/\\\/idlayr.com\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/idlayr-blog-reputational-damage.jpg\",\"contentUrl\":\"https:\\\/\\\/idlayr.com\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/idlayr-blog-reputational-damage.jpg\",\"width\":1024,\"height\":576,\"caption\":\"Bank's reputational damage from fraud\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/idlayr.com\\\/blog\\\/the-cost-of-fraud-reputation-at-stake-for-financial-institutions\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/idlayr.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The cost of fraud: reputation at stake for financial institutions\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/idlayr.com\\\/#website\",\"url\":\"https:\\\/\\\/idlayr.com\\\/\",\"name\":\"IDlayr\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/idlayr.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/idlayr.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/idlayr.com\\\/#organization\",\"name\":\"IDlayr\",\"url\":\"https:\\\/\\\/idlayr.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/idlayr.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/idlayr.com\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/header-device-binding.png\",\"contentUrl\":\"https:\\\/\\\/idlayr.com\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/header-device-binding.png\",\"width\":660,\"height\":524,\"caption\":\"IDlayr\"},\"image\":{\"@id\":\"https:\\\/\\\/idlayr.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/theidlayr\"],\"description\":\"IDlayr provides Silent Network Authentication (SNA) to replace SMS OTP for banks, payment platforms, and consumer apps.\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/idlayr.com\\\/#\\\/schema\\\/person\\\/7feddc6b4860c37597052c17181898f0\",\"name\":\"Davide Ferri\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b0d5326d9886dc62849265a58c84edb1fd77b574b7960fc7807b0f849b7ce2db?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b0d5326d9886dc62849265a58c84edb1fd77b574b7960fc7807b0f849b7ce2db?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b0d5326d9886dc62849265a58c84edb1fd77b574b7960fc7807b0f849b7ce2db?s=96&d=mm&r=g\",\"caption\":\"Davide Ferri\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"El coste del fraude: la reputaci\u00f3n en juego para las entidades financieras - IDlayr","description":"A medida que los servicios bancarios en l\u00ednea y las aplicaciones m\u00f3viles se han hecho omnipresentes, tambi\u00e9n lo han hecho las ciberamenazas, los riesgos y el inevitable coste del fraude.\u00a0","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/idlayr.com\/es\/blog\/el-coste-del-fraude-la-reputacion-en-juego-para-las-entidades-financieras\/","og_locale":"es_MX","og_type":"article","og_title":"The cost of fraud: reputation at stake for financial institutions","og_description":"As online banking services and mobile applications have become ubiquitous, so have cyber threats, risks and the inevitable cost of fraud.\u00a0","og_url":"https:\/\/idlayr.com\/es\/blog\/el-coste-del-fraude-la-reputacion-en-juego-para-las-entidades-financieras\/","og_site_name":"IDlayr","article_published_time":"2024-03-07T13:46:06+00:00","article_modified_time":"2025-06-19T08:35:46+00:00","og_image":[{"width":1024,"height":576,"url":"https:\/\/idlayr.com\/wp-content\/uploads\/2024\/03\/idlayr-blog-reputational-damage.jpg","type":"image\/jpeg"}],"author":"Davide Ferri","twitter_card":"summary_large_image","twitter_creator":"@theidlayr","twitter_site":"@theidlayr","twitter_misc":{"Escrito por":"Davide Ferri","Tiempo de lectura":"4 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/idlayr.com\/blog\/the-cost-of-fraud-reputation-at-stake-for-financial-institutions\/#article","isPartOf":{"@id":"https:\/\/idlayr.com\/blog\/the-cost-of-fraud-reputation-at-stake-for-financial-institutions\/"},"author":{"name":"Davide Ferri","@id":"https:\/\/idlayr.com\/#\/schema\/person\/7feddc6b4860c37597052c17181898f0"},"headline":"The cost of fraud: reputation at stake for financial institutions","datePublished":"2024-03-07T13:46:06+00:00","dateModified":"2025-06-19T08:35:46+00:00","mainEntityOfPage":{"@id":"https:\/\/idlayr.com\/blog\/the-cost-of-fraud-reputation-at-stake-for-financial-institutions\/"},"wordCount":866,"publisher":{"@id":"https:\/\/idlayr.com\/#organization"},"image":{"@id":"https:\/\/idlayr.com\/blog\/the-cost-of-fraud-reputation-at-stake-for-financial-institutions\/#primaryimage"},"thumbnailUrl":"https:\/\/idlayr.com\/wp-content\/uploads\/2024\/03\/idlayr-blog-reputational-damage.jpg","articleSection":["Banking","Fraud"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/idlayr.com\/blog\/the-cost-of-fraud-reputation-at-stake-for-financial-institutions\/","url":"https:\/\/idlayr.com\/blog\/the-cost-of-fraud-reputation-at-stake-for-financial-institutions\/","name":"El coste del fraude: la reputaci\u00f3n en juego para las entidades financieras - IDlayr","isPartOf":{"@id":"https:\/\/idlayr.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/idlayr.com\/blog\/the-cost-of-fraud-reputation-at-stake-for-financial-institutions\/#primaryimage"},"image":{"@id":"https:\/\/idlayr.com\/blog\/the-cost-of-fraud-reputation-at-stake-for-financial-institutions\/#primaryimage"},"thumbnailUrl":"https:\/\/idlayr.com\/wp-content\/uploads\/2024\/03\/idlayr-blog-reputational-damage.jpg","datePublished":"2024-03-07T13:46:06+00:00","dateModified":"2025-06-19T08:35:46+00:00","description":"A medida que los servicios bancarios en l\u00ednea y las aplicaciones m\u00f3viles se han hecho omnipresentes, tambi\u00e9n lo han hecho las ciberamenazas, los riesgos y el inevitable coste del fraude.\u00a0","breadcrumb":{"@id":"https:\/\/idlayr.com\/blog\/the-cost-of-fraud-reputation-at-stake-for-financial-institutions\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/idlayr.com\/blog\/the-cost-of-fraud-reputation-at-stake-for-financial-institutions\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/idlayr.com\/blog\/the-cost-of-fraud-reputation-at-stake-for-financial-institutions\/#primaryimage","url":"https:\/\/idlayr.com\/wp-content\/uploads\/2024\/03\/idlayr-blog-reputational-damage.jpg","contentUrl":"https:\/\/idlayr.com\/wp-content\/uploads\/2024\/03\/idlayr-blog-reputational-damage.jpg","width":1024,"height":576,"caption":"Bank's reputational damage from fraud"},{"@type":"BreadcrumbList","@id":"https:\/\/idlayr.com\/blog\/the-cost-of-fraud-reputation-at-stake-for-financial-institutions\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/idlayr.com\/"},{"@type":"ListItem","position":2,"name":"The cost of fraud: reputation at stake for financial institutions"}]},{"@type":"WebSite","@id":"https:\/\/idlayr.com\/#website","url":"https:\/\/idlayr.com\/","name":"IDlayr","description":"","publisher":{"@id":"https:\/\/idlayr.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/idlayr.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/idlayr.com\/#organization","name":"IDlayr","url":"https:\/\/idlayr.com\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/idlayr.com\/#\/schema\/logo\/image\/","url":"https:\/\/idlayr.com\/wp-content\/uploads\/2023\/12\/header-device-binding.png","contentUrl":"https:\/\/idlayr.com\/wp-content\/uploads\/2023\/12\/header-device-binding.png","width":660,"height":524,"caption":"IDlayr"},"image":{"@id":"https:\/\/idlayr.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/theidlayr"],"description":"IDlayr provides Silent Network Authentication (SNA) to replace SMS OTP for banks, payment platforms, and consumer apps."},{"@type":"Person","@id":"https:\/\/idlayr.com\/#\/schema\/person\/7feddc6b4860c37597052c17181898f0","name":"Davide Ferri","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/b0d5326d9886dc62849265a58c84edb1fd77b574b7960fc7807b0f849b7ce2db?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/b0d5326d9886dc62849265a58c84edb1fd77b574b7960fc7807b0f849b7ce2db?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b0d5326d9886dc62849265a58c84edb1fd77b574b7960fc7807b0f849b7ce2db?s=96&d=mm&r=g","caption":"Davide Ferri"}}]}},"_links":{"self":[{"href":"https:\/\/idlayr.com\/es\/wp-json\/wp\/v2\/posts\/1304","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/idlayr.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/idlayr.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/idlayr.com\/es\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/idlayr.com\/es\/wp-json\/wp\/v2\/comments?post=1304"}],"version-history":[{"count":9,"href":"https:\/\/idlayr.com\/es\/wp-json\/wp\/v2\/posts\/1304\/revisions"}],"predecessor-version":[{"id":2608,"href":"https:\/\/idlayr.com\/es\/wp-json\/wp\/v2\/posts\/1304\/revisions\/2608"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/idlayr.com\/es\/wp-json\/wp\/v2\/media\/1750"}],"wp:attachment":[{"href":"https:\/\/idlayr.com\/es\/wp-json\/wp\/v2\/media?parent=1304"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/idlayr.com\/es\/wp-json\/wp\/v2\/categories?post=1304"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/idlayr.com\/es\/wp-json\/wp\/v2\/tags?post=1304"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}