{"id":1345,"date":"2024-02-19T15:39:47","date_gmt":"2024-02-19T15:39:47","guid":{"rendered":"https:\/\/idlayr.com\/?p=1345"},"modified":"2025-06-19T09:00:33","modified_gmt":"2025-06-19T09:00:33","slug":"idlayr-ayuda-a-la-plataforma-de-medios-sociales-en-la-india","status":"publish","type":"post","link":"https:\/\/idlayr.com\/es\/blog\/idlayr-ayuda-a-la-plataforma-de-medios-sociales-en-la-india\/","title":{"rendered":"IDlayr ayuda a una plataforma india de redes sociales a reducir costes y mejorar la experiencia del usuario"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">ShareChat es la mayor plataforma de redes sociales de la India, respaldada por inversores como Google, SnapChat y Twitter. Cuenta con m\u00e1s de 200 millones de usuarios activos mensuales para sus <a href=\"https:\/\/sharechat.com\/\" target=\"_blank\" rel=\"noopener\">ShareChat<\/a> en la que se comparten m\u00e1s de 2.500 millones de contenidos al mes.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">La USP de ShareChat es la participaci\u00f3n social en el idioma local y es compatible con 15 lenguas diferentes en toda la India. Sus usuarios suelen residir en las ciudades m\u00e1s peque\u00f1as de la India, muchos de los cuales no tienen experiencia con la tecnolog\u00eda y utilizan el tel\u00e9fono como \u00fanica forma de acceder al mundo online.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Su ubicaci\u00f3n, normalmente en ciudades peque\u00f1as de nivel 3 y 4, significa que la conexi\u00f3n a Internet de alta velocidad puede ser menos fiable que en otras partes del pa\u00eds. Con una base de clientes de m\u00e1s de 200 millones de personas y en aumento, para ShareChat es imperativo que los usuarios de su aplicaci\u00f3n tengan la mejor experiencia posible, a pesar de las actuales limitaciones de infraestructura del pa\u00eds. Junto con la velocidad, la empat\u00eda con el usuario es uno de los cuatro valores fundamentales de ShareChat.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span class=\"txt_quote\">En cuanto ShareChat cambi\u00f3 su m\u00e9todo de verificaci\u00f3n de identidad de SMS OTP a una verificaci\u00f3n num\u00e9rica a trav\u00e9s de\u00a0<i data-stringify-type=\"italic\">IDlayr Verificar,<\/i>\u00a0consigui\u00f3 inmediatamente una reducci\u00f3n de costes de 12%.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3>Gestionar los retos del crecimiento<\/h3>\n<p><span style=\"font-weight: 400;\">Como muchas empresas, ShareChat utilizaba un SMS OTP (contrase\u00f1a de un solo uso) para verificar a sus usuarios. Esto planteaba tres retos a esta marca de r\u00e1pido crecimiento: en primer lugar, la necesidad de mantener bajos los costes operativos a medida que crece la base de usuarios, ya que cada SMS enviado tiene un coste para la empresa. En segundo lugar, debido a la ubicaci\u00f3n de los usuarios, los SMS OTP a menudo no llegaban a tiempo.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Cuando se recibi\u00f3 la OTP por SMS, a muchos usuarios sin conocimientos tecnol\u00f3gicos les result\u00f3 dif\u00edcil utilizarla para verificarse: entrar y salir de la aplicaci\u00f3n para demostrar su identidad cansaba a los usuarios, lo que provocaba abandonos. Otra consecuencia de la falta de conocimientos t\u00e9cnicos de los usuarios era que compart\u00edan su OTP por SMS para que les ayudaran a verificarse, lo que les hac\u00eda vulnerables a la apropiaci\u00f3n de cuentas.\u00a0\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Cuando ShareChat decidi\u00f3 buscar una soluci\u00f3n para abordar estos retos, prob\u00f3 varias de las mejores soluciones del mercado. IDlayr fue el proveedor elegido por tres razones: en primer lugar, su tecnolog\u00eda de verificaci\u00f3n de identidad m\u00f3vil, l\u00edder en su clase, era capaz de resolver los retos de ShareChat de la mejor manera; en segundo lugar, por la experiencia de IDlayr en la situaci\u00f3n en la que se encontraba ShareChat y, en tercer lugar, por el inesperado nivel de asistencia y responsabilidad que ofrec\u00eda IDlayr.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3>Hacer que la innovaci\u00f3n cuente<\/h3>\n<p><span style=\"font-weight: 400;\">Para resolver los retos de ShareChat, el producto elegido fue <\/span><i><span style=\"font-weight: 400;\">IDlayr Verificar<\/span><\/i><span style=\"font-weight: 400;\"> que utiliza <\/span><span style=\"font-weight: 400;\">Autenticaci\u00f3n de red silente<\/span><span style=\"font-weight: 400;\"> (SNA) para verificar la identidad de un usuario de forma instant\u00e1nea e invisible. Mediante SNA, ShareChat puede verificar el n\u00famero de tel\u00e9fono m\u00f3vil del usuario directamente con el operador de red a trav\u00e9s de una conexi\u00f3n cifrada para demostrar que el usuario y el tel\u00e9fono que utiliza son definitivamente suyos.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Esta combinaci\u00f3n de tecnolog\u00eda punta de categor\u00eda mundial y el compromiso de ofrecer un nivel de asistencia inigualable garantizaron el \u00e9xito de la puesta en marcha tras un proyecto piloto de seis semanas. Para ShareChat, la rapidez en la comercializaci\u00f3n siempre es importante (la velocidad es un valor fundamental de la empresa), pero no hab\u00eda lugar para sorpresas no deseadas, ya que la autenticaci\u00f3n de los usuarios es una necesidad empresarial fundamental para la empresa.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Por lo tanto, uno de los factores de \u00e9xito para una r\u00e1pida puesta en marcha fue poder integrar r\u00e1pidamente la innovadora tecnolog\u00eda de IDlayr en la aplicaci\u00f3n ShareChat. Esto fue m\u00e1s f\u00e1cil gracias al nivel de detalle t\u00e9cnico y la facilidad de acceso que IDlayr fue capaz de proporcionar al equipo de ingenier\u00eda de ShareChat.\u00a0\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3>Una ventaja para la verificaci\u00f3n de la identidad m\u00f3vil<\/h3>\n<p><span style=\"font-weight: 400;\">Para ShareChat, la integraci\u00f3n de <\/span><i><span style=\"font-weight: 400;\">IDlayr Verificar<\/span><\/i><span style=\"font-weight: 400;\"> en la aplicaci\u00f3n ha supuesto un proceso de verificaci\u00f3n del usuario mucho m\u00e1s sencillo, sin necesidad de SMS y sin posibilidad de que se apropien de la cuenta, ya que no hay informaci\u00f3n que pueda interceptarse o perderse. ShareChat ha sido capaz de convertir el n\u00famero de tel\u00e9fono de sus usuarios en su identidad digital, y al hacerlo no solo ha facilitado el uso de la aplicaci\u00f3n, sino que ha mejorado la seguridad, ha reducido costes y ha protegido la privacidad de sus usuarios.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Tan pronto como ShareChat cambi\u00f3 su m\u00e9todo de verificaci\u00f3n de identidad de usar <a href=\"https:\/\/idlayr.com\/es\/blog\/sms-otp-2fa-fraude\/\">SMS OTP<\/a> a una verificaci\u00f3n num\u00e9rica mediante <\/span><i><span style=\"font-weight: 400;\">IDlayr Verificar,<\/span><\/i><span style=\"font-weight: 400;\"> consigui\u00f3 inmediatamente una reducci\u00f3n de costes de 12%. Adem\u00e1s, dado que los usuarios ya no necesitaban salir de la aplicaci\u00f3n para verificarse, y debido a las ganancias de latencia de la aplicaci\u00f3n, la mejora de la experiencia del cliente se tradujo en un mayor n\u00famero de verificaciones con \u00e9xito, lo que aument\u00f3 la retenci\u00f3n de clientes en 4%.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Como resultado de los claros beneficios aportados por la integraci\u00f3n de IDlayr Verify en su aplicaci\u00f3n principal, ShareChat pretende ahora hacer lo mismo con su nueva aplicaci\u00f3n de v\u00eddeos cortos, Moj, que ya cuenta tambi\u00e9n con 200 millones de usuarios.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">La velocidad, el \u00e9xito y la asistencia de la soluci\u00f3n de verificaci\u00f3n de identidad de IDlayr han sido posibles porque, a diferencia de muchos otros proveedores, IDlayr se centra especial y exclusivamente en ofrecer una soluci\u00f3n de verificaci\u00f3n de identidad como oferta principal. Este enfoque singular le ha proporcionado, al igual que a ShareChat, una ventaja competitiva innegable.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Para saber c\u00f3mo la soluci\u00f3n de verificaci\u00f3n de identidad de IDlayr puede beneficiar a su organizaci\u00f3n, reserve una demostraci\u00f3n <\/span><a href=\"https:\/\/idlayr.com\/es\/libro-demo\/\"><span style=\"font-weight: 400;\"><span style=\"color: #2e37f6;\">aqu\u00ed<\/span><\/span><\/a><span style=\"font-weight: 400;\">: <\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>ShareChat is India\u2019s largest homegrown social media platform, backed by investors that include Google, SnapChat and Twitter. It has over 200 million active monthly users for its ShareChat app, in which there are over 2.5 billion content shares every month. &nbsp; ShareChat\u2019s USP is local language social engagement and it supports 15 different languages across [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":1862,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10],"tags":[],"class_list":["post-1345","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>IDlayr helps Indian social media platform cut cost and improve UX - IDlayr<\/title>\n<meta name=\"description\" content=\"IDlayr helps social media platform ShareChat reach new levels of cost savings and usability in India with Trusted mobile ID verification.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/idlayr.com\/es\/blog\/idlayr-ayuda-a-la-plataforma-de-medios-sociales-en-la-india\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IDlayr helps Indian social media platform cut cost and improve UX\" \/>\n<meta property=\"og:description\" content=\"IDlayr helps social media platform ShareChat reach new levels of cost savings and usability in India with Trusted mobile ID verification.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/idlayr.com\/es\/blog\/idlayr-ayuda-a-la-plataforma-de-medios-sociales-en-la-india\/\" \/>\n<meta property=\"og:site_name\" content=\"IDlayr\" \/>\n<meta property=\"article:published_time\" content=\"2024-02-19T15:39:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-19T09:00:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/idlayr.com\/wp-content\/uploads\/2024\/02\/blog-feat-sharechat.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"576\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Paul McGuire\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@theidlayr\" \/>\n<meta name=\"twitter:site\" content=\"@theidlayr\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Paul McGuire\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/idlayr.com\\\/blog\\\/idlayr-helps-social-media-platform-in-india\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/idlayr.com\\\/blog\\\/idlayr-helps-social-media-platform-in-india\\\/\"},\"author\":{\"name\":\"Paul McGuire\",\"@id\":\"https:\\\/\\\/idlayr.com\\\/#\\\/schema\\\/person\\\/2e2005b12b1c34d317856764476870e9\"},\"headline\":\"IDlayr helps Indian social media platform cut cost and improve UX\",\"datePublished\":\"2024-02-19T15:39:47+00:00\",\"dateModified\":\"2025-06-19T09:00:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/idlayr.com\\\/blog\\\/idlayr-helps-social-media-platform-in-india\\\/\"},\"wordCount\":843,\"publisher\":{\"@id\":\"https:\\\/\\\/idlayr.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/idlayr.com\\\/blog\\\/idlayr-helps-social-media-platform-in-india\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/idlayr.com\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/blog-feat-sharechat.jpg\",\"articleSection\":[\"News\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/idlayr.com\\\/blog\\\/idlayr-helps-social-media-platform-in-india\\\/\",\"url\":\"https:\\\/\\\/idlayr.com\\\/blog\\\/idlayr-helps-social-media-platform-in-india\\\/\",\"name\":\"IDlayr helps Indian social media platform cut cost and improve UX - 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