{"id":636,"date":"2025-03-01T00:00:00","date_gmt":"2025-03-01T00:00:00","guid":{"rendered":"http:\/\/idlayr-com.stackstaging.com\/2023\/04\/18\/conversion-fraud-onboarding\/"},"modified":"2026-05-18T13:33:30","modified_gmt":"2026-05-18T13:33:30","slug":"conversion-fraude-onboarding","status":"publish","type":"post","link":"https:\/\/idlayr.com\/es\/blog\/conversion-fraude-onboarding\/","title":{"rendered":"M\u00e1s conversi\u00f3n, menos fraude: la forma correcta de hacer onboarding m\u00f3vil"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Mobile onboarding abandonment rates of 40% or higher are directly attributable to SMS OTP friction: users who reach the PIN code entry step abandon at that point and do not return. Replacing SMS OTP with Silent Network Authentication in the onboarding flow removes that friction entirely \u2014 the verification runs silently in just a few seconds, requires no user action, and is invisible to the user. Live deployments can show 20\u201330% conversion uplift on the affected journey.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>Fuerte seguridad para los <a href=\"https:\/\/idlayr.com\/es\/soluciones\/incorporacion-de-usuarios\/\">proceso de incorporaci\u00f3n<\/a> en tu aplicaci\u00f3n ha pasado de ser un \"nice-to-have\" a un \"must-have\", y todos sabemos que las contrase\u00f1as por s\u00ed solas no bastan para evitar el fraude y el spam. El problema es que la mayor\u00eda de los 2FA (autenticaci\u00f3n de dos factores) est\u00e1ndar irritan a los usuarios: recuperar c\u00f3digos por correo electr\u00f3nico o SMS es un proceso poco fiable, que implica cambios de contexto, para usuarios que solo quieren empezar a usar tu aplicaci\u00f3n.<\/p>\n<p>&nbsp;<\/p>\n<p>Los usuarios de m\u00f3viles son ahora la mayor audiencia de cualquier negocio en l\u00ednea, y esperan una experiencia \u00e1gil. <strong id=\"\">42% de consumidores<\/strong> informan de que est\u00e1n perdiendo la paciencia con la fricci\u00f3n de los requisitos de incorporaci\u00f3n y abandonan en esta parte vital del embudo, seg\u00fan un estudio de Liminal. \u00bfCu\u00e1ntos usuarios podr\u00eda estar perdiendo en esta fase, antes de que se hayan fidelizado con su aplicaci\u00f3n o servicio? \u00bfSe sentir\u00edan diferentes si la primera experiencia con tu marca fuera fluida y sin fisuras, en lugar de decepcionantemente inconexa?<\/p>\n<p>&nbsp;<\/p>\n<h3>\u00bfPor qu\u00e9 es tan complicada la incorporaci\u00f3n actual?<\/h3>\n<p id=\"\">La seguridad m\u00f3vil tradicional consiste en una serie de pasos que los usuarios tienen que dar: introducir un correo electr\u00f3nico o un nombre de usuario, crear una contrase\u00f1a \u00fanica y segura que deben memorizar o almacenar, y... <em id=\"\">entonces <\/em>oblig\u00e1ndoles a salir de la aplicaci\u00f3n para recuperar su OTP o a utilizar una aplicaci\u00f3n de autenticaci\u00f3n independiente. Todo esto lleva a una primera impresi\u00f3n negativa de su marca por ser inconveniente, llevar demasiado tiempo y pedir demasiado.<\/p>\n<p>&nbsp;<\/p>\n<p>Lo peor de todo, <a href=\"https:\/\/idlayr.com\/es\/blog\/sms-otp-2fa-fraude\/\">C\u00f3digos OTP<\/a> ni siquiera son seguras: los actores maliciosos disponen ahora de kits de phishing dise\u00f1ados para enga\u00f1ar a los usuarios para que entreguen una OTP. Cualquier dato que pueda compartirse puede ser robado. Ni siquiera la biometr\u00eda en el dispositivo, como la huella del pulgar, es significativamente m\u00e1s segura: solo funciona como un atajo para la contrase\u00f1a almacenada del usuario.<\/p>\n<p>&nbsp;<\/p>\n<p>Por otro lado, si su proceso de incorporaci\u00f3n es extremadamente indulgente, puede tener el problema contrario: cuentas fraudulentas, spambots que generan tr\u00e1fico falso y usuarios que crean f\u00e1cilmente varias cuentas para participar en concursos y aprovecharse de las ofertas limitadas que pueda ofrecer (lo que tambi\u00e9n se conoce como <strong id=\"\">fraude en las ofertas<\/strong>). Aunque su tr\u00e1fico pueda parecer alentador al principio, se convierte en un grave problema, y puede perder enormes cantidades de dinero en ofertas que estaban destinadas a beneficiar \u00fanicamente a usuarios leg\u00edtimos.<\/p>\n<p>&nbsp;<\/p>\n<p>Hasta hace poco, este dilema era imposible de equilibrar: las aplicaciones m\u00f3viles ten\u00edan que elegir entre una experiencia de usuario agradable y una verificaci\u00f3n s\u00f3lida y fiable. Pero con una nueva tecnolog\u00eda que utiliza la impenetrable seguridad del hardware del propio tel\u00e9fono m\u00f3vil, se puede garantizar silenciosamente que cada usuario es leg\u00edtimo y \u00fanico.<\/p>\n<p>&nbsp;<\/p>\n<h3>Seguridad s\u00f3lida y satisfacci\u00f3n del usuario: obtenga lo mejor de ambos mundos<\/h3>\n<p id=\"\">La autenticaci\u00f3n basada en SIM es la nueva tecnolog\u00eda de factor de posesi\u00f3n que utiliza la seguridad de los datos m\u00f3viles que ya est\u00e1 integrada en los tel\u00e9fonos de sus usuarios, lo que significa que todo lo que necesita es su n\u00famero de tel\u00e9fono para una verificaci\u00f3n silenciosa y segura.<\/p>\n<p>&nbsp;<\/p>\n<p>Con IDlayr integrado en su aplicaci\u00f3n, el usuario s\u00f3lo tiene que introducir su n\u00famero de m\u00f3vil, y la aplicaci\u00f3n se comunica instant\u00e1neamente con el MNO (operador de red m\u00f3vil) para verificar que el n\u00famero dado es el que est\u00e1 vinculado a esa SIM. Es en tiempo real, impenetrable y se basa en la potente seguridad que ya utilizan en todo el mundo las redes m\u00f3viles, ahora disponible por primera vez para las empresas.<\/p>\n<p>&nbsp;<\/p>\n<p id=\"\">No hay informaci\u00f3n que se pueda compartir, lo que supone menos esfuerzo para el usuario y ninguna oportunidad para que agentes malintencionados intercepten un c\u00f3digo o una contrase\u00f1a. El usuario s\u00f3lo tiene que esperar un par de segundos, se verifica su identidad y puede continuar. Esto significa que no hay que cambiar de contexto, ni largas esperas, ni molestias.<\/p>\n<p>&nbsp;<\/p>\n<p id=\"\">La seguridad de la SIM es invisible, <a href=\"https:\/\/idlayr.com\/es\/soluciones\/incorporacion-de-usuarios\/\">experiencia de incorporaci\u00f3n sin esfuerzo<\/a> que parece magia para el usuario- y una potente seguridad para proteger su empresa del spam, el fraude y las cuentas duplicadas.<\/p>\n<p>&nbsp;<\/p>\n<p>M\u00e1s informaci\u00f3n sobre las ventajas de su aplicaci\u00f3n, <a id=\"\" href=\"https:\/\/idlayr.com\/es\/libro-demo\/\">reserve una demostraci\u00f3n gratuita <\/a>con IDlayr.<\/p>","protected":false},"excerpt":{"rendered":"<p>Los usuarios de m\u00f3viles son ahora la mayor audiencia para cualquier empresa, pero si su experiencia de incorporaci\u00f3n est\u00e1 desfasada, podr\u00eda quedarse atr\u00e1s y ser presa del \"fraude de la oferta\".<\/p>","protected":false},"author":7,"featured_media":1975,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[59,64],"tags":[],"class_list":["post-636","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fraud","category-onboarding"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>More conversion, less fraud: the right way to do mobile onboarding<\/title>\n<meta name=\"description\" content=\"Enhance your app&#039;s mobile onboarding process to meet user expectations for speed and security without compromising on experience.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/idlayr.com\/es\/blog\/conversion-fraude-onboarding\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"More conversion, less fraud: the right way to do mobile onboarding\" \/>\n<meta property=\"og:description\" content=\"Enhance your app&#039;s mobile onboarding process to meet user expectations for speed and security without compromising on experience.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/idlayr.com\/es\/blog\/conversion-fraude-onboarding\/\" \/>\n<meta property=\"og:site_name\" content=\"IDlayr\" \/>\n<meta property=\"article:published_time\" content=\"2025-03-01T00:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-18T13:33:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/idlayr.com\/wp-content\/uploads\/2024\/04\/mobile-user-onboarding.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"576\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Paul McGuire\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"More conversion, less fraud: the right way to do mobile onboarding\" \/>\n<meta name=\"twitter:creator\" content=\"@theidlayr\" \/>\n<meta name=\"twitter:site\" content=\"@theidlayr\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Paul McGuire\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/idlayr.com\\\/blog\\\/conversion-fraud-onboarding\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/idlayr.com\\\/blog\\\/conversion-fraud-onboarding\\\/\"},\"author\":{\"name\":\"Paul McGuire\",\"@id\":\"https:\\\/\\\/idlayr.com\\\/#\\\/schema\\\/person\\\/bf8bc06a4ca77bc754b64d40ff87c7ea\"},\"headline\":\"More conversion, less fraud: the right way to do mobile onboarding\",\"datePublished\":\"2025-03-01T00:00:00+00:00\",\"dateModified\":\"2026-05-18T13:33:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/idlayr.com\\\/blog\\\/conversion-fraud-onboarding\\\/\"},\"wordCount\":720,\"publisher\":{\"@id\":\"https:\\\/\\\/idlayr.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/idlayr.com\\\/blog\\\/conversion-fraud-onboarding\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/idlayr.com\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/mobile-user-onboarding.jpg\",\"articleSection\":[\"Fraud\",\"Onboarding\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/idlayr.com\\\/blog\\\/conversion-fraud-onboarding\\\/\",\"url\":\"https:\\\/\\\/idlayr.com\\\/blog\\\/conversion-fraud-onboarding\\\/\",\"name\":\"More conversion, less fraud: the right way to do mobile onboarding\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/idlayr.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/idlayr.com\\\/blog\\\/conversion-fraud-onboarding\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/idlayr.com\\\/blog\\\/conversion-fraud-onboarding\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/idlayr.com\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/mobile-user-onboarding.jpg\",\"datePublished\":\"2025-03-01T00:00:00+00:00\",\"dateModified\":\"2026-05-18T13:33:30+00:00\",\"description\":\"Enhance your app's mobile onboarding process to meet user expectations for speed and security without compromising on experience.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/idlayr.com\\\/blog\\\/conversion-fraud-onboarding\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/idlayr.com\\\/blog\\\/conversion-fraud-onboarding\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/idlayr.com\\\/blog\\\/conversion-fraud-onboarding\\\/#primaryimage\",\"url\":\"https:\\\/\\\/idlayr.com\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/mobile-user-onboarding.jpg\",\"contentUrl\":\"https:\\\/\\\/idlayr.com\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/mobile-user-onboarding.jpg\",\"width\":1024,\"height\":576,\"caption\":\"mobile user onboarding\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/idlayr.com\\\/blog\\\/conversion-fraud-onboarding\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/idlayr.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"More conversion, less fraud: the right way to do mobile onboarding\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/idlayr.com\\\/#website\",\"url\":\"https:\\\/\\\/idlayr.com\\\/\",\"name\":\"IDlayr\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/idlayr.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/idlayr.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/idlayr.com\\\/#organization\",\"name\":\"IDlayr\",\"url\":\"https:\\\/\\\/idlayr.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/idlayr.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/idlayr.com\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/header-device-binding.png\",\"contentUrl\":\"https:\\\/\\\/idlayr.com\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/header-device-binding.png\",\"width\":660,\"height\":524,\"caption\":\"IDlayr\"},\"image\":{\"@id\":\"https:\\\/\\\/idlayr.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/theidlayr\"],\"description\":\"IDlayr provides Silent Network Authentication (SNA) to replace SMS OTP for banks, payment platforms, and consumer apps.\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/idlayr.com\\\/#\\\/schema\\\/person\\\/bf8bc06a4ca77bc754b64d40ff87c7ea\",\"name\":\"Paul McGuire\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/691111572efb10bfb3ab32f04f8c6f6e0c0fa3346e5c0feb06c80a99f5352203?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/691111572efb10bfb3ab32f04f8c6f6e0c0fa3346e5c0feb06c80a99f5352203?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/691111572efb10bfb3ab32f04f8c6f6e0c0fa3346e5c0feb06c80a99f5352203?s=96&d=mm&r=g\",\"caption\":\"Paul McGuire\"},\"description\":\"Paul McGuire is CEO of IDlayr. He has spent over two decades at the intersection of mobile, telecoms, and digital identity. He works directly with banks, payment platforms, and large consumer apps deploying Silent Network Authentication to replace SMS OTP, eliminating ATO and SIM Swap fraud risk. He has held senior leadership roles across mobile and technology businesses in the USA and internationally.\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"M\u00e1s conversi\u00f3n, menos fraude: la forma correcta de hacer onboarding m\u00f3vil","description":"Mejore el proceso de incorporaci\u00f3n m\u00f3vil de su aplicaci\u00f3n para satisfacer las expectativas de los usuarios en cuanto a velocidad y seguridad sin comprometer la experiencia.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/idlayr.com\/es\/blog\/conversion-fraude-onboarding\/","og_locale":"es_MX","og_type":"article","og_title":"More conversion, less fraud: the right way to do mobile onboarding","og_description":"Enhance your app's mobile onboarding process to meet user expectations for speed and security without compromising on experience.","og_url":"https:\/\/idlayr.com\/es\/blog\/conversion-fraude-onboarding\/","og_site_name":"IDlayr","article_published_time":"2025-03-01T00:00:00+00:00","article_modified_time":"2026-05-18T13:33:30+00:00","og_image":[{"width":1024,"height":576,"url":"https:\/\/idlayr.com\/wp-content\/uploads\/2024\/04\/mobile-user-onboarding.jpg","type":"image\/jpeg"}],"author":"Paul McGuire","twitter_card":"summary_large_image","twitter_title":"More conversion, less fraud: the right way to do mobile onboarding","twitter_creator":"@theidlayr","twitter_site":"@theidlayr","twitter_misc":{"Escrito por":"Paul McGuire","Tiempo de lectura":"4 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/idlayr.com\/blog\/conversion-fraud-onboarding\/#article","isPartOf":{"@id":"https:\/\/idlayr.com\/blog\/conversion-fraud-onboarding\/"},"author":{"name":"Paul McGuire","@id":"https:\/\/idlayr.com\/#\/schema\/person\/bf8bc06a4ca77bc754b64d40ff87c7ea"},"headline":"More conversion, less fraud: the right way to do mobile onboarding","datePublished":"2025-03-01T00:00:00+00:00","dateModified":"2026-05-18T13:33:30+00:00","mainEntityOfPage":{"@id":"https:\/\/idlayr.com\/blog\/conversion-fraud-onboarding\/"},"wordCount":720,"publisher":{"@id":"https:\/\/idlayr.com\/#organization"},"image":{"@id":"https:\/\/idlayr.com\/blog\/conversion-fraud-onboarding\/#primaryimage"},"thumbnailUrl":"https:\/\/idlayr.com\/wp-content\/uploads\/2024\/04\/mobile-user-onboarding.jpg","articleSection":["Fraud","Onboarding"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/idlayr.com\/blog\/conversion-fraud-onboarding\/","url":"https:\/\/idlayr.com\/blog\/conversion-fraud-onboarding\/","name":"M\u00e1s conversi\u00f3n, menos fraude: la forma correcta de hacer onboarding m\u00f3vil","isPartOf":{"@id":"https:\/\/idlayr.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/idlayr.com\/blog\/conversion-fraud-onboarding\/#primaryimage"},"image":{"@id":"https:\/\/idlayr.com\/blog\/conversion-fraud-onboarding\/#primaryimage"},"thumbnailUrl":"https:\/\/idlayr.com\/wp-content\/uploads\/2024\/04\/mobile-user-onboarding.jpg","datePublished":"2025-03-01T00:00:00+00:00","dateModified":"2026-05-18T13:33:30+00:00","description":"Mejore el proceso de incorporaci\u00f3n m\u00f3vil de su aplicaci\u00f3n para satisfacer las expectativas de los usuarios en cuanto a velocidad y seguridad sin comprometer la experiencia.","breadcrumb":{"@id":"https:\/\/idlayr.com\/blog\/conversion-fraud-onboarding\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/idlayr.com\/blog\/conversion-fraud-onboarding\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/idlayr.com\/blog\/conversion-fraud-onboarding\/#primaryimage","url":"https:\/\/idlayr.com\/wp-content\/uploads\/2024\/04\/mobile-user-onboarding.jpg","contentUrl":"https:\/\/idlayr.com\/wp-content\/uploads\/2024\/04\/mobile-user-onboarding.jpg","width":1024,"height":576,"caption":"mobile user onboarding"},{"@type":"BreadcrumbList","@id":"https:\/\/idlayr.com\/blog\/conversion-fraud-onboarding\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/idlayr.com\/"},{"@type":"ListItem","position":2,"name":"More conversion, less fraud: the right way to do mobile onboarding"}]},{"@type":"WebSite","@id":"https:\/\/idlayr.com\/#website","url":"https:\/\/idlayr.com\/","name":"IDlayr","description":"","publisher":{"@id":"https:\/\/idlayr.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/idlayr.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/idlayr.com\/#organization","name":"IDlayr","url":"https:\/\/idlayr.com\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/idlayr.com\/#\/schema\/logo\/image\/","url":"https:\/\/idlayr.com\/wp-content\/uploads\/2023\/12\/header-device-binding.png","contentUrl":"https:\/\/idlayr.com\/wp-content\/uploads\/2023\/12\/header-device-binding.png","width":660,"height":524,"caption":"IDlayr"},"image":{"@id":"https:\/\/idlayr.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/theidlayr"],"description":"IDlayr provides Silent Network Authentication (SNA) to replace SMS OTP for banks, payment platforms, and consumer apps."},{"@type":"Person","@id":"https:\/\/idlayr.com\/#\/schema\/person\/bf8bc06a4ca77bc754b64d40ff87c7ea","name":"Paul McGuire","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/691111572efb10bfb3ab32f04f8c6f6e0c0fa3346e5c0feb06c80a99f5352203?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/691111572efb10bfb3ab32f04f8c6f6e0c0fa3346e5c0feb06c80a99f5352203?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/691111572efb10bfb3ab32f04f8c6f6e0c0fa3346e5c0feb06c80a99f5352203?s=96&d=mm&r=g","caption":"Paul McGuire"},"description":"Paul McGuire is CEO of IDlayr. He has spent over two decades at the intersection of mobile, telecoms, and digital identity. He works directly with banks, payment platforms, and large consumer apps deploying Silent Network Authentication to replace SMS OTP, eliminating ATO and SIM Swap fraud risk. He has held senior leadership roles across mobile and technology businesses in the USA and internationally."}]}},"_links":{"self":[{"href":"https:\/\/idlayr.com\/es\/wp-json\/wp\/v2\/posts\/636","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/idlayr.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/idlayr.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/idlayr.com\/es\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/idlayr.com\/es\/wp-json\/wp\/v2\/comments?post=636"}],"version-history":[{"count":28,"href":"https:\/\/idlayr.com\/es\/wp-json\/wp\/v2\/posts\/636\/revisions"}],"predecessor-version":[{"id":3546,"href":"https:\/\/idlayr.com\/es\/wp-json\/wp\/v2\/posts\/636\/revisions\/3546"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/idlayr.com\/es\/wp-json\/wp\/v2\/media\/1975"}],"wp:attachment":[{"href":"https:\/\/idlayr.com\/es\/wp-json\/wp\/v2\/media?parent=636"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/idlayr.com\/es\/wp-json\/wp\/v2\/categories?post=636"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/idlayr.com\/es\/wp-json\/wp\/v2\/tags?post=636"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}