{"id":640,"date":"2023-01-18T00:00:00","date_gmt":"2023-01-18T00:00:00","guid":{"rendered":"http:\/\/idlayr-com.stackstaging.com\/2023\/01\/18\/cybersecurity-trend-2023\/"},"modified":"2025-02-20T17:17:29","modified_gmt":"2025-02-20T17:17:29","slug":"tendencia-en-ciberseguridad-2023","status":"publish","type":"post","link":"https:\/\/idlayr.com\/es\/blog\/tendencia-en-ciberseguridad-2023\/","title":{"rendered":"Por qu\u00e9 la ciberseguridad podr\u00eda ser el sector tecnol\u00f3gico de moda en 2023"},"content":{"rendered":"<p id=\"\">2022 fue un mal a\u00f1o para los valores tecnol\u00f3gicos en general, impulsados por el debilitamiento de la confianza de los inversores en las grandes marcas tecnol\u00f3gicas, pero el futuro sigue siendo brillante para el sector tecnol\u00f3gico, y podemos esperar que la categor\u00eda de ciberseguridad siga creciendo en 2023.<\/p>\n<p id=\"\">\u200d<\/p>\n<p id=\"\">McKinsey <a id=\"\" href=\"https:\/\/www.mckinsey.com\/capabilities\/mckinsey-digital\/our-insights\/tech-highlights-from-2022-in-eight-charts\">2022 revisi\u00f3n<\/a> identifica una serie de megatendencias, algunas de las cuales apuntan espec\u00edficamente a la ciberseguridad. Una de ellas es la continua migraci\u00f3n a la nube a medida que aumenta el n\u00famero de empleados que trabajan a distancia. Seg\u00fan el informe, las grandes empresas aspiran a tener 60% de su infraestructura tecnol\u00f3gica en la nube para 2025, lo que conlleva un mayor riesgo de ciberataques, ya que cada vez se hacen m\u00e1s negocios en l\u00ednea.<\/p>\n<p id=\"\">\u200d<\/p>\n<p id=\"\">El segundo es la creciente expectativa de los consumidores de que las empresas protejan sus datos. En general, 53% de los clientes comprueban activamente que una empresa cuenta con pol\u00edticas adecuadas, cifra que se eleva a 70% en mercados como Am\u00e9rica Latina.<\/p>\n<p>\u200d<\/p>\n<p id=\"\">Esta tendencia es a\u00fan m\u00e1s pronunciada en B2B (empresa a empresa), donde 52% de los clientes afirman que se ir\u00edan a otro sitio si consideraran que el proveedor se queda corto en materia de protecci\u00f3n de datos.<\/p>\n<p id=\"\">\u200d<\/p>\n<h3>\u00bfPor qu\u00e9 empeoran el phishing y la ciberdelincuencia?<\/h3>\n<p id=\"\">Seg\u00fan el informe 2022 Verizon Data Breach Investigations <a id=\"\" href=\"https:\/\/www.verizon.com\/business\/resources\/reports\/dbir\/\">Informe<\/a>Seg\u00fan el informe, casi el 50% de todas las filtraciones de datos se debieron al robo de credenciales, lo que supone un enorme coste directo para las empresas, ya que los estafadores en l\u00ednea siguen costando a las empresas cientos de millones de libras cada a\u00f1o.<\/p>\n<p id=\"\">\u200d<\/p>\n<p id=\"\">Tambi\u00e9n es un coste indirecto potencialmente enorme, dada la crisis de reputaci\u00f3n para cualquier empresa que se precie de proteger a sus clientes.<\/p>\n<p id=\"\">\u200d<\/p>\n<p id=\"\">Las credenciales compartibles, como las contrase\u00f1as o los c\u00f3digos PIN enviados por correo electr\u00f3nico o SMS, son un punto d\u00e9bil fundamental de la seguridad: facilitan a los actores de amenazas la realizaci\u00f3n de los ataques escalables y remotos que prefieren.<\/p>\n<p id=\"\">\u200d<\/p>\n<p id=\"\">Esta es la vulnerabilidad que est\u00e1 detr\u00e1s de muchas de las recientes violaciones de empresas como Uber, Medibank, Ronin y Plex. Ataques como el de Uber tambi\u00e9n representan amenazas futuras: los atacantes obtuvieron acceso a los correos electr\u00f3nicos de los empleados, lo que probablemente conducir\u00e1 a futuros ataques de phishing e intentos de robar las credenciales de los empleados de Uber, con consecuencias potencialmente muy graves.<\/p>\n<p>&nbsp;<\/p>\n<h3>\u00bfCu\u00e1l es la respuesta?<\/h3>\n<p id=\"\">La ciberdelincuencia no disminuir\u00e1 en 2023 creando procesos de inicio de sesi\u00f3n m\u00e1s complicados o contratando equipos de ciberseguridad m\u00e1s grandes. Siempre que se compartan credenciales, se puede enga\u00f1ar a los humanos para que las compartan, y el actor de la amenaza puede obtener acceso remoto.<\/p>\n<p id=\"\">\u200d<\/p>\n<p id=\"\">Para protegerse, las empresas deben sustituir el correo electr\u00f3nico, la contrase\u00f1a y los c\u00f3digos SMS por una tecnolog\u00eda de inicio de sesi\u00f3n segura que no dependa de informaci\u00f3n compartida, como los tokens FIDO en el dispositivo, la autenticaci\u00f3n basada en SIM y la biometr\u00eda basada en la nube.<\/p>\n<p id=\"\">\u200d<\/p>\n<p id=\"\">Pasar de las credenciales compartibles al factor de posesi\u00f3n f\u00edsico y a la seguridad biom\u00e9trica evita los ataques a distancia y proporciona la respuesta a largo plazo a estas amenazas constantes.<\/p>\n<p id=\"\">\u200d<\/p>\n<p id=\"\">Para saber c\u00f3mo implantar la autenticaci\u00f3n de nueva generaci\u00f3n y ofrecer a sus usuarios experiencias de autenticaci\u00f3n de alta seguridad y baja fricci\u00f3n, s\u00f3lo tiene que <a id=\"\" href=\"https:\/\/idlayr.com\/es\/book-a-demo\/\">reserve su demostraci\u00f3n gratuita de 30 minutos<\/a> o visite la p\u00e1gina tru.ID <a id=\"\" href=\"https:\/\/idlayr.com\/es\/\">sitio web<\/a>.<\/p>\n<p id=\"\">\u200d<\/p>\n<p id=\"\">Para los desarrolladores, la documentaci\u00f3n de la API de tru.ID es todo lo que necesitan. <a href=\"https:\/\/developer.tru.id\/\">en l\u00ednea<\/a>: <a href=\"https:\/\/idlayr.com\/es\/inscribase-en\/\">inscr\u00edbete<\/a> y empieza a hacer pruebas gratis.<\/p>\n<p id=\"\">\u200d<\/p>\n<h3>Acerca de IDlayr<\/h3>\n<p id=\"\"><a id=\"\" href=\"https:\/\/idlayr.com\/es\/\">IDlayr<\/a> ayuda a bancos y empresas a reducir la amenaza de la ciberdelincuencia con una gama de soluciones m\u00f3viles de identidad y autenticaci\u00f3n para clientes y empleados.<\/p>\n<p>\u200d<\/p>\n<p id=\"\">Autenticaci\u00f3n silenciosa de<a id=\"\" href=\"https:\/\/idlayr.com\/es\/\"> IDlayr<\/a> aprovecha la seguridad criptogr\u00e1fica de la tarjeta SIM que ya est\u00e1 presente en todos los tel\u00e9fonos. Este revolucionario enfoque ofrece seguridad m\u00f3vil de nivel de hardware y factor de posesi\u00f3n a gran escala, sin afectar a la experiencia del usuario.<\/p>\n<p>\u200d<\/p>\n<p id=\"\"><a id=\"\" href=\"https:\/\/idlayr.com\/es\/\">IDlayr<\/a> ya est\u00e1 disponible en 23 mercados y cubre m\u00e1s de 2 000 millones de identidades digitales.<\/p>","protected":false},"excerpt":{"rendered":"<p>La ciberdelincuencia seguir\u00e1 creciendo en 2023, a menos que las empresas abandonen el antiguo modelo de credenciales compartibles.<\/p>","protected":false},"author":7,"featured_media":1865,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[58,56],"tags":[],"class_list":["post-640","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cybersecurity","category-tech"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium 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provides Silent Network Authentication (SNA) to replace SMS OTP for banks, payment platforms, and consumer apps."},{"@type":"Person","@id":"https:\/\/idlayr.com\/#\/schema\/person\/bf8bc06a4ca77bc754b64d40ff87c7ea","name":"Paul McGuire","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/691111572efb10bfb3ab32f04f8c6f6e0c0fa3346e5c0feb06c80a99f5352203?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/691111572efb10bfb3ab32f04f8c6f6e0c0fa3346e5c0feb06c80a99f5352203?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/691111572efb10bfb3ab32f04f8c6f6e0c0fa3346e5c0feb06c80a99f5352203?s=96&d=mm&r=g","caption":"Paul McGuire"},"description":"Paul McGuire is CEO of IDlayr. He has spent over two decades at the intersection of mobile, telecoms, and digital identity. He works directly with banks, payment platforms, and large consumer apps deploying Silent Network Authentication to replace SMS OTP, eliminating ATO and SIM Swap fraud risk. He has held senior leadership roles across mobile and technology businesses in the USA and internationally."}]}},"_links":{"self":[{"href":"https:\/\/idlayr.com\/es\/wp-json\/wp\/v2\/posts\/640","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/idlayr.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/idlayr.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/idlayr.com\/es\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/idlayr.com\/es\/wp-json\/wp\/v2\/comments?post=640"}],"version-history":[{"count":5,"href":"https:\/\/idlayr.com\/es\/wp-json\/wp\/v2\/posts\/640\/revisions"}],"predecessor-version":[{"id":1867,"href":"https:\/\/idlayr.com\/es\/wp-json\/wp\/v2\/posts\/640\/revisions\/1867"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/idlayr.com\/es\/wp-json\/wp\/v2\/media\/1865"}],"wp:attachment":[{"href":"https:\/\/idlayr.com\/es\/wp-json\/wp\/v2\/media?parent=640"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/idlayr.com\/es\/wp-json\/wp\/v2\/categories?post=640"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/idlayr.com\/es\/wp-json\/wp\/v2\/tags?post=640"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}