{"id":647,"date":"2020-12-15T00:00:00","date_gmt":"2020-12-15T00:00:00","guid":{"rendered":"http:\/\/idlayr-com.stackstaging.com\/2020\/12\/15\/effortless-mobile-authentication\/"},"modified":"2025-02-20T17:12:25","modified_gmt":"2025-02-20T17:12:25","slug":"autenticacion-movil-sin-esfuerzo","status":"publish","type":"post","link":"https:\/\/idlayr.com\/es\/blog\/autenticacion-movil-sin-esfuerzo\/","title":{"rendered":"Autenticaci\u00f3n m\u00f3vil sin esfuerzo: alta conversi\u00f3n, bajo fraude"},"content":{"rendered":"<p><strong>Facilitar al m\u00e1ximo el registro a trav\u00e9s del m\u00f3vil sin dejar paso al spam y a los malos actores es todo un reto. Por qu\u00e9 comprometer a unos u otros?<br \/>\n\u200d<\/strong><\/p>\n<p>Cuando se trata de conseguir una alta conversi\u00f3n m\u00f3vil, los anuncios atractivos y un gran marketing s\u00f3lo le llevar\u00e1n hasta cierto punto si el proceso de incorporaci\u00f3n resulta ser una pesadilla.<\/p>\n<p>&nbsp;<\/p>\n<p>Los usuarios de tel\u00e9fonos inteligentes generan ahora la mayor parte de los ingresos de las empresas en l\u00ednea, pero los clientes que se desplazan quieren lo que usted les ofrece ahora mismo, y muchos usuarios decidir\u00e1n que no merece la pena el esfuerzo de un complejo proceso de registro que les obligue a recordar otro nombre de usuario, o los engorrosos requisitos de prevenci\u00f3n del fraude, como la autenticaci\u00f3n de dos factores mediante OTP.<br \/>\n\u200d<\/p>\n<p>Hasta hace poco, esto significaba que las aplicaciones y servicios m\u00f3viles ten\u00edan que elegir entre una experiencia de usuario sin fricciones y una verificaci\u00f3n s\u00f3lida y fiable. Pero ahora hay una forma de simplificar la autenticaci\u00f3n sin a\u00f1adir riesgos.<\/p>\n<p>\u200d<\/p>\n<h3>\u00bfPuede permitirse el lujo de simplificar la autenticaci\u00f3n m\u00f3vil?<\/h3>\n<p>Por supuesto, usted quiere hacer la vida m\u00e1s f\u00e1cil a sus usuarios finales, pero no a expensas de una s\u00f3lida autenticaci\u00f3n de los clientes y la prevenci\u00f3n del fraude. Usted quiere personas aut\u00e9nticas, no falsos positivos de spambots, y su base de usuarios quiere un servicio en el que puedan sentirse seguros de que su informaci\u00f3n se mantiene a salvo, pero recuperable.<br \/>\n\u200d<\/p>\n<p>En conjunto, esto significa que la 2FA ha pasado de ser un \"nice-to-have\" a un \"must-have\", pero almacenar la informaci\u00f3n de los usuarios en un servidor implica invertir en medidas de seguridad, a menudo costosas, para evitar que personas malintencionadas accedan a ella.<\/p>\n<p>&nbsp;<\/p>\n<h3>El antiguo proceso de incorporaci\u00f3n<\/h3>\n<p>Por ejemplo, supongamos que est\u00e1s dise\u00f1ando la p\u00e1gina de lanzamiento de una aplicaci\u00f3n de viajes. Una experiencia de usuario elegante es una de tus prioridades, pero tambi\u00e9n lo es la autenticaci\u00f3n de identidad segura: tienes que asegurarte de que vendes billetes a personas, no a bots. Las opciones de verificaci\u00f3n tradicionales te obligar\u00edan a pedir al usuario su correo electr\u00f3nico o nombre de usuario, luego una contrase\u00f1a y, por \u00faltimo, a salir de la aplicaci\u00f3n para recuperar su OTP o utilizar otra aplicaci\u00f3n de autenticaci\u00f3n.<br \/>\n\u200d<\/p>\n<p>En estos casos, la primera impresi\u00f3n que se lleva el usuario de su marca es la incomodidad de tener que memorizar datos, cambiar de contexto a otra aplicaci\u00f3n y, potencialmente, esperar a que llegue un c\u00f3digo, todos ellos puntos de riesgo que pueden conducir al abandono, utilizando medidas de seguridad obsoletas que <a href=\"\/..\/blog\/phone-verification-hidden-threat\">puede verse comprometida<\/a>.<\/p>\n<p>\u200d<\/p>\n<figure class=\"w-richtext-figure-type- w-richtext-align-center\" data-rt-type=\"\" data-rt-align=\"center\">\n<div><img decoding=\"async\" src=\"https:\/\/idlayr.com\/wp-content\/uploads\/2023\/12\/61094c21d47e196e6f97795e_60a689715d317dc68f9b8568_Frictionless_Onboarding_Balance.jpeg\" width=\"auto\" height=\"auto\" \/><\/div><figcaption><small>Cr\u00e9ditos: <a href=\"https:\/\/unsplash.com\/photos\/qo0GIeUrE0s\">Unsplash<\/a><\/small><\/figcaption><\/figure>\n<p>\u200d<\/p>\n<h3>Lograr el equilibrio: incorporaci\u00f3n segura y sin fricciones<\/h3>\n<p>Ahora existe una verificaci\u00f3n de incorporaci\u00f3n completamente sin fricciones, lo que significa que no tiene que renunciar a la facilidad de uso ni a la prevenci\u00f3n del fraude.<br \/>\n\u200d<\/p>\n<p>Con la incorporaci\u00f3n sin fricciones de IDlayr, lo \u00fanico que necesita de su usuario es permiso para procesar (no almacenar) su n\u00famero de tel\u00e9fono. El usuario espera menos de dos segundos, se verifica su identidad y puede continuar. Esto significa que no hay que cambiar de contexto, ni esperar, ni sufrir molestias. \u00bfCu\u00e1l es el resultado? Una experiencia de incorporaci\u00f3n invisible y sin esfuerzo que mejora la facilidad y la experiencia tanto para usted como para sus usuarios.<br \/>\n\u200d<\/p>\n<p>IDlayr's <a href=\"https:\/\/idlayr.com\/es\/solucion\/technology-overview\/\">Comprobaci\u00f3n telef\u00f3nica instant\u00e1nea<\/a> es una verificaci\u00f3n nativa para m\u00f3viles, dise\u00f1ada pensando en las aplicaciones. IDlayr comprueba instant\u00e1neamente el n\u00famero del usuario con su red m\u00f3vil y confirma si coincide. No es necesario que el usuario intervenga ni que vuelva a teclear los c\u00f3digos PIN. El resultado es una experiencia de usuario segura y simplificada y una conversi\u00f3n muy mejorada.<br \/>\n\u200d<\/p>\n<p><a href=\"https:\/\/idlayr.com\/es\/desarrollador\/\">Empezar a probar<\/a> ahora a ver lo sencillo que es integrarlo...<\/p>\n<p>\u200d<\/p>\n<h3>IDlayr: la autenticaci\u00f3n m\u00f3vil reimaginada\u200d<\/h3>\n<p>IDlayr puede ayudarle a aplicar este enfoque del siglo XXI a la identidad del usuario. Se acabaron las conjeturas con una recopilaci\u00f3n de datos poco fiable e invasiva: nuestra gama de productos basados en API le permite implantar de forma r\u00e1pida y sencilla una autenticaci\u00f3n de usuario m\u00f3vil determinista, segura y sin fricciones, reduciendo el fraude y ayud\u00e1ndole a aumentar los ingresos m\u00f3viles.<\/p>","protected":false},"excerpt":{"rendered":"<p>Hasta hace poco, las aplicaciones y los servicios m\u00f3viles ten\u00edan que elegir entre una experiencia de usuario sin fricciones y una verificaci\u00f3n s\u00f3lida y fiable. Pero ahora hay una forma de simplificar la autenticaci\u00f3n sin a\u00f1adir riesgos.<\/p>","protected":false},"author":16,"featured_media":1892,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5,59],"tags":[],"class_list":["post-647","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-authentication","category-fraud"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v28.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Effortless mobile authentication \u2013 High conversion, Low fraud<\/title>\n<meta name=\"description\" content=\"Mobile user authentication doesn\u2019t have to weigh down your conversion rate. 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