{"id":655,"date":"2024-02-24T00:00:00","date_gmt":"2024-02-24T00:00:00","guid":{"rendered":"http:\/\/idlayr-com.stackstaging.com\/2023\/02\/24\/growth-hacking-signup\/"},"modified":"2025-09-02T09:32:51","modified_gmt":"2025-09-02T09:32:51","slug":"inscripcion-a-growth-hacking","status":"publish","type":"post","link":"https:\/\/idlayr.com\/es\/blog\/inscripcion-a-growth-hacking\/","title":{"rendered":"C\u00f3mo simplificar la incorporaci\u00f3n de clientes puede impulsar sus esfuerzos de growth hacking y convertir su aplicaci\u00f3n en un \u00e9xito."},"content":{"rendered":"<p id=\"\"><strong id=\"\">De 10 pasos a 2: c\u00f3mo el uso de un n\u00famero de m\u00f3vil para agilizar el flujo de incorporaci\u00f3n de clientes puede mejorar la adopci\u00f3n y la seguridad.<\/strong><\/p>\n<p>\u200d<\/p>\n<p id=\"\">Est\u00e1 ampliamente aceptado que cuantos m\u00e1s pasos tenga un <a href=\"https:\/\/idlayr.com\/es\/soluciones\/incorporacion-de-usuarios\/\">flujo de incorporaci\u00f3n de clientes<\/a>cuanto peor sea el impacto en la tasa de conversi\u00f3n, ya se trate de una aplicaci\u00f3n bancaria, una aplicaci\u00f3n de redes sociales, una aplicaci\u00f3n de pago... lo que sea.<\/p>\n<p>\u200d<\/p>\n<p id=\"\">De hecho, gran parte de la disciplina del \"growth hacking\" est\u00e1 dedicada <em id=\"\">no s\u00f3lo<\/em> a hacer que un producto se convierta en viral, sino tambi\u00e9n a eliminar los puntos de fricci\u00f3n, para animar a la gente a inscribirse en primer lugar y luego a crear h\u00e1bitos de uso regulares.<\/p>\n<p>\u200d<\/p>\n<p id=\"\">El problema es que, aunque las experiencias en l\u00ednea se producen cada vez m\u00e1s en aplicaciones m\u00f3viles, la mayor\u00eda de las experiencias de inicio de sesi\u00f3n siguen bas\u00e1ndose en la tecnolog\u00eda heredada de la era de los ordenadores de sobremesa: el <a href=\"https:\/\/idlayr.com\/es\/blog\/seguridad-del-correo-electronico-y-las-contrasenas\/\">direcci\u00f3n de correo electr\u00f3nico y contrase\u00f1a a la antigua usanza<\/a>. Pero como todo el mundo sabe que esa no es una combinaci\u00f3n segura por s\u00ed sola, se suele a\u00f1adir la fricci\u00f3n adicional de un c\u00f3digo PIN a trav\u00e9s de SMS. El resultado, por desgracia, es un desastre de UX de alta fricci\u00f3n que sigue sin ser seguro.<\/p>\n<p>\u200d<\/p>\n<h3>El problema de utilizar el correo electr\u00f3nico para identificar al usuario<\/h3>\n<p id=\"\">Cuando se utiliza el correo electr\u00f3nico como identidad digital del usuario, existen fallos y brechas de seguridad desde el principio. La \u00fanica forma de demostrar que una persona es propietaria de una direcci\u00f3n de correo electr\u00f3nico es enviarle un mensaje y hacer que haga clic en \u00e9l, lo que da lugar a m\u00faltiples pasos y a la posibilidad de que un actor malicioso intercepte el mensaje.<\/p>\n<p>\u200d<\/p>\n<p id=\"\">A continuaci\u00f3n, el usuario tiene que crear una contrase\u00f1a segura, lo cual es un engorro y no es seguro (ya que la mayor\u00eda de los usuarios reutilizar\u00e1n una contrase\u00f1a que puede haber sido comprometida). Por si fuera poco, tambi\u00e9n hay que a\u00f1adir el 2FA por SMS, lo que supone a\u00fan m\u00e1s pasos y puede suponer un coste adicional. <a href=\"https:\/\/idlayr.com\/es\/blog\/sms-otp-2fa-fraude\/\">tambi\u00e9n estar en peligro<\/a>.<\/p>\n<p>\u200d<\/p>\n<p id=\"\">Tiene que haber una forma mejor.<\/p>\n<p>\u200d<\/p>\n<p id=\"\">Por fin lo hay. Ahora puedes verificar con seguridad un n\u00famero de m\u00f3vil y utilizarlo como identidad principal, en lugar de la direcci\u00f3n de correo electr\u00f3nico, lo que soluciona m\u00faltiples problemas.<\/p>\n<p>&nbsp;<\/p>\n<h3>Ventajas de utilizar el n\u00famero de m\u00f3vil como identidad de usuario<\/h3>\n<p id=\"\">El n\u00famero de tel\u00e9fono m\u00f3vil es la identidad digital ideal para el mundo m\u00f3vil actual. A diferencia de la direcci\u00f3n de correo electr\u00f3nico, el n\u00famero de m\u00f3vil est\u00e1 vinculado directamente al terminal m\u00f3vil a trav\u00e9s de la seguridad criptogr\u00e1fica de la tarjeta SIM que hay en cada dispositivo.<\/p>\n<p id=\"\">\u200d<\/p>\n<p id=\"\">Pero lo mejor es que ahora puede verificar ese n\u00famero de tel\u00e9fono de forma invisible, con una seguridad s\u00f3lida y una experiencia de usuario sin fricciones, y sin necesidad de SMS ni c\u00f3digos PIN. Ocurre de forma totalmente silenciosa, en segundo plano, utilizando la autenticaci\u00f3n basada en SIM de IDlayr.<\/p>\n<p id=\"\">\u200d<\/p>\n<h3>Transformar el flujo de inscripci\u00f3n<\/h3>\n<p id=\"\">Un flujo t\u00edpico de incorporaci\u00f3n de nuevos clientes en una aplicaci\u00f3n m\u00f3vil consta de al menos 10 pasos:<\/p>\n<p id=\"\">\u200d<\/p>\n<ol id=\"\">\n<li id=\"\">El cliente descarga la aplicaci\u00f3n<\/li>\n<li id=\"\">El cliente introduce su direcci\u00f3n de correo electr\u00f3nico<\/li>\n<li id=\"\">La empresa env\u00eda un correo electr\u00f3nico de verificaci\u00f3n al cliente (el cliente cambia al correo electr\u00f3nico)<\/li>\n<li id=\"\">El cliente hace clic en el enlace del correo electr\u00f3nico<\/li>\n<li id=\"\">El cliente vuelve a la aplicaci\u00f3n<\/li>\n<li id=\"\">El cliente introduce la contrase\u00f1a<\/li>\n<li id=\"\">El cliente vuelve a teclear la contrase\u00f1a para confirmarla<\/li>\n<li id=\"\">El cliente introduce su n\u00famero de m\u00f3vil<\/li>\n<li id=\"\">La empresa env\u00eda un SMS al cliente con el c\u00f3digo PIN<\/li>\n<li id=\"\">El cliente introduce el PIN<\/li>\n<\/ol>\n<p id=\"\">Y lo que es peor, todo el proceso no es seguro y a menudo sale mal. Cu\u00e1ntas veces has perdido el tiempo refrescando tu bandeja de entrada esperando a que te llegue un correo de verificaci\u00f3n, o has recibido tu SMS demasiado tarde por problemas de entrega?<\/p>\n<p id=\"\">\u200d<\/p>\n<h3>De 10 pasos a 2<\/h3>\n<p id=\"\">Utilizando el n\u00famero de m\u00f3vil como identidad digital, la verificaci\u00f3n segura mediante autenticaci\u00f3n basada en SIM puede transformar este proceso de 10 pasos a s\u00f3lo 2.<\/p>\n<p id=\"\">\u200d<\/p>\n<ol id=\"\">\n<li id=\"\">El cliente descarga la aplicaci\u00f3n<\/li>\n<li id=\"\">El cliente introduce su n\u00famero de m\u00f3vil<\/li>\n<\/ol>\n<p id=\"\">\u00a1Y ya est\u00e1!<\/p>\n<p id=\"\">\u200d<\/p>\n<p id=\"\">As\u00ed es, el cliente s\u00f3lo tiene que introducir un dato: su n\u00famero de tel\u00e9fono.<\/p>\n<p id=\"\">\u200d<\/p>\n<p id=\"\">El n\u00famero de m\u00f3vil se convierte en la identidad digital asociada a la cuenta de ese usuario. Se verifica de forma silenciosa y segura, para que sepas que es un n\u00famero de m\u00f3vil v\u00e1lido y de confianza, y no hay SMS ni c\u00f3digo PIN, lo que evita los ataques de intermediario (MITM).<\/p>\n<p id=\"\">\u200d<\/p>\n<h3>\u00bfC\u00f3mo funciona? Como por arte de magia.<\/h3>\n<p id=\"\">IDlayr utiliza la \u00faltima <a href=\"https:\/\/idlayr.com\/es\/solucion\/como-funciona\/\">Tecnolog\u00eda de autenticaci\u00f3n basada en SIM<\/a> para verificar el n\u00famero de m\u00f3vil de un usuario. La comprobaci\u00f3n se realiza de forma silenciosa con el operador de red m\u00f3vil (ORM) y solo tarda unos segundos.<\/p>\n<p id=\"\">\u200d<\/p>\n<p id=\"\">El ORM comprueba la tarjeta SIM del tel\u00e9fono m\u00f3vil y verifica que el n\u00famero de m\u00f3vil facilitado por el cliente es el mismo que el vinculado a la tarjeta SIM del dispositivo.<\/p>\n<p id=\"\">\u200d<\/p>\n<p id=\"\">Una vez verificado el n\u00famero, las comprobaciones futuras (por ejemplo, cuando vuelve un cliente) pueden realizarse de forma silenciosa, sin que el usuario tenga que realizar ninguna acci\u00f3n y sin necesidad de volver a introducir el n\u00famero de m\u00f3vil, lo que reduce la fricci\u00f3n de varios pasos de una OTP o una aplicaci\u00f3n de autenticaci\u00f3n a una \u00fanica comprobaci\u00f3n silenciosa.<\/p>\n<p id=\"\">\u200d<\/p>\n<h3>Mejore la captaci\u00f3n de clientes m\u00f3viles con IDlayr<\/h3>\n<p>IDlayr est\u00e1 reinventando la identidad en l\u00ednea para la era m\u00f3vil, ayudando a bancos y grandes empresas a reducir el fraude y los costes operativos y a mejorar la experiencia del usuario. IDlayr le permite utilizar su n\u00famero de m\u00f3vil, en lugar del correo electr\u00f3nico, para demostrar su identidad en l\u00ednea; porque una identidad m\u00f3vil es m\u00e1s segura, m\u00e1s f\u00e1cil de usar y siempre est\u00e1 con usted.<\/p>\n<p>&nbsp;<\/p>\n<p>Para m\u00e1s informaci\u00f3n,\u00a0<a href=\"https:\/\/idlayr.com\/es\/libro-demo\/\">programar una demostraci\u00f3n<\/a>\u00a0con nuestro equipo y descubra c\u00f3mo podemos ayudarle a pasar a una soluci\u00f3n basada en la identidad m\u00f3vil.\u200d<\/p>","protected":false},"excerpt":{"rendered":"<p>De 10 pasos a 2: c\u00f3mo el uso de un n\u00famero de m\u00f3vil para agilizar el flujo de registro puede impulsar la adopci\u00f3n por parte del cliente y mejorar la seguridad.<\/p>","protected":false},"author":7,"featured_media":1932,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[64,61],"tags":[],"class_list":["post-655","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-onboarding","category-ux"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to use SIM-based Auth for mobile customer onboarding<\/title>\n<meta name=\"description\" content=\"Move beyond email and password. Using a mobile number for simplifying customer onboarding is better for UX and conversion rates.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/idlayr.com\/es\/blog\/inscripcion-a-growth-hacking\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How simplifying customer signup can drive your growth hacking efforts \u2013 and make your app a hit\" \/>\n<meta property=\"og:description\" content=\"Move beyond email and password. Using a mobile number for simplifying customer onboarding is better for UX and conversion rates.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/idlayr.com\/es\/blog\/inscripcion-a-growth-hacking\/\" \/>\n<meta property=\"og:site_name\" content=\"IDlayr\" \/>\n<meta property=\"article:published_time\" content=\"2024-02-24T00:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-02T09:32:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/idlayr.com\/wp-content\/uploads\/2023\/02\/blog-feat-customer-signups.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"576\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Paul McGuire\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"How simplifying customer signup can drive your growth hacking efforts \u2013 and make your app a hit\" \/>\n<meta name=\"twitter:creator\" content=\"@theidlayr\" \/>\n<meta name=\"twitter:site\" content=\"@theidlayr\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Paul McGuire\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/idlayr.com\\\/blog\\\/growth-hacking-signup\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/idlayr.com\\\/blog\\\/growth-hacking-signup\\\/\"},\"author\":{\"name\":\"Paul McGuire\",\"@id\":\"https:\\\/\\\/idlayr.com\\\/#\\\/schema\\\/person\\\/bf8bc06a4ca77bc754b64d40ff87c7ea\"},\"headline\":\"How simplifying customer onboarding can drive your growth hacking efforts \u2013 and make your app a hit\",\"datePublished\":\"2024-02-24T00:00:00+00:00\",\"dateModified\":\"2025-09-02T09:32:51+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/idlayr.com\\\/blog\\\/growth-hacking-signup\\\/\"},\"wordCount\":835,\"publisher\":{\"@id\":\"https:\\\/\\\/idlayr.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/idlayr.com\\\/blog\\\/growth-hacking-signup\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/idlayr.com\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/blog-feat-customer-signups.jpg\",\"articleSection\":[\"Onboarding\",\"UX\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/idlayr.com\\\/blog\\\/growth-hacking-signup\\\/\",\"url\":\"https:\\\/\\\/idlayr.com\\\/blog\\\/growth-hacking-signup\\\/\",\"name\":\"How to use SIM-based Auth for mobile customer onboarding\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/idlayr.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/idlayr.com\\\/blog\\\/growth-hacking-signup\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/idlayr.com\\\/blog\\\/growth-hacking-signup\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/idlayr.com\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/blog-feat-customer-signups.jpg\",\"datePublished\":\"2024-02-24T00:00:00+00:00\",\"dateModified\":\"2025-09-02T09:32:51+00:00\",\"description\":\"Move beyond email and password. Using a mobile number for simplifying customer onboarding is better for UX and conversion rates.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/idlayr.com\\\/blog\\\/growth-hacking-signup\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/idlayr.com\\\/blog\\\/growth-hacking-signup\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/idlayr.com\\\/blog\\\/growth-hacking-signup\\\/#primaryimage\",\"url\":\"https:\\\/\\\/idlayr.com\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/blog-feat-customer-signups.jpg\",\"contentUrl\":\"https:\\\/\\\/idlayr.com\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/blog-feat-customer-signups.jpg\",\"width\":1024,\"height\":576,\"caption\":\"customer signups\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/idlayr.com\\\/blog\\\/growth-hacking-signup\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/idlayr.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How simplifying customer onboarding can drive your growth hacking efforts \u2013 and make your app a hit\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/idlayr.com\\\/#website\",\"url\":\"https:\\\/\\\/idlayr.com\\\/\",\"name\":\"IDlayr\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/idlayr.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/idlayr.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/idlayr.com\\\/#organization\",\"name\":\"IDlayr\",\"url\":\"https:\\\/\\\/idlayr.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/idlayr.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/idlayr.com\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/header-device-binding.png\",\"contentUrl\":\"https:\\\/\\\/idlayr.com\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/header-device-binding.png\",\"width\":660,\"height\":524,\"caption\":\"IDlayr\"},\"image\":{\"@id\":\"https:\\\/\\\/idlayr.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/theidlayr\"],\"description\":\"IDlayr provides Silent Network Authentication (SNA) to replace SMS OTP for banks, payment platforms, and consumer apps.\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/idlayr.com\\\/#\\\/schema\\\/person\\\/bf8bc06a4ca77bc754b64d40ff87c7ea\",\"name\":\"Paul McGuire\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/691111572efb10bfb3ab32f04f8c6f6e0c0fa3346e5c0feb06c80a99f5352203?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/691111572efb10bfb3ab32f04f8c6f6e0c0fa3346e5c0feb06c80a99f5352203?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/691111572efb10bfb3ab32f04f8c6f6e0c0fa3346e5c0feb06c80a99f5352203?s=96&d=mm&r=g\",\"caption\":\"Paul McGuire\"},\"description\":\"Paul McGuire is CEO of IDlayr. He has spent over two decades at the intersection of mobile, telecoms, and digital identity. He works directly with banks, payment platforms, and large consumer apps deploying Silent Network Authentication to replace SMS OTP, eliminating ATO and SIM Swap fraud risk. He has held senior leadership roles across mobile and technology businesses in the USA and internationally.\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"C\u00f3mo utilizar la autenticaci\u00f3n basada en SIM para la incorporaci\u00f3n de clientes m\u00f3viles","description":"Vaya m\u00e1s all\u00e1 del correo electr\u00f3nico y la contrase\u00f1a. Utilizar un n\u00famero de m\u00f3vil para simplificar la incorporaci\u00f3n del cliente es mejor para la UX y las tasas de conversi\u00f3n.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/idlayr.com\/es\/blog\/inscripcion-a-growth-hacking\/","og_locale":"es_MX","og_type":"article","og_title":"How simplifying customer signup can drive your growth hacking efforts \u2013 and make your app a hit","og_description":"Move beyond email and password. Using a mobile number for simplifying customer onboarding is better for UX and conversion rates.","og_url":"https:\/\/idlayr.com\/es\/blog\/inscripcion-a-growth-hacking\/","og_site_name":"IDlayr","article_published_time":"2024-02-24T00:00:00+00:00","article_modified_time":"2025-09-02T09:32:51+00:00","og_image":[{"width":1024,"height":576,"url":"https:\/\/idlayr.com\/wp-content\/uploads\/2023\/02\/blog-feat-customer-signups.jpg","type":"image\/jpeg"}],"author":"Paul McGuire","twitter_card":"summary_large_image","twitter_title":"How simplifying customer signup can drive your growth hacking efforts \u2013 and make your app a hit","twitter_creator":"@theidlayr","twitter_site":"@theidlayr","twitter_misc":{"Escrito por":"Paul McGuire","Tiempo de lectura":"4 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/idlayr.com\/blog\/growth-hacking-signup\/#article","isPartOf":{"@id":"https:\/\/idlayr.com\/blog\/growth-hacking-signup\/"},"author":{"name":"Paul McGuire","@id":"https:\/\/idlayr.com\/#\/schema\/person\/bf8bc06a4ca77bc754b64d40ff87c7ea"},"headline":"How simplifying customer onboarding can drive your growth hacking efforts \u2013 and make your app a hit","datePublished":"2024-02-24T00:00:00+00:00","dateModified":"2025-09-02T09:32:51+00:00","mainEntityOfPage":{"@id":"https:\/\/idlayr.com\/blog\/growth-hacking-signup\/"},"wordCount":835,"publisher":{"@id":"https:\/\/idlayr.com\/#organization"},"image":{"@id":"https:\/\/idlayr.com\/blog\/growth-hacking-signup\/#primaryimage"},"thumbnailUrl":"https:\/\/idlayr.com\/wp-content\/uploads\/2023\/02\/blog-feat-customer-signups.jpg","articleSection":["Onboarding","UX"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/idlayr.com\/blog\/growth-hacking-signup\/","url":"https:\/\/idlayr.com\/blog\/growth-hacking-signup\/","name":"C\u00f3mo utilizar la autenticaci\u00f3n basada en SIM para la incorporaci\u00f3n de clientes m\u00f3viles","isPartOf":{"@id":"https:\/\/idlayr.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/idlayr.com\/blog\/growth-hacking-signup\/#primaryimage"},"image":{"@id":"https:\/\/idlayr.com\/blog\/growth-hacking-signup\/#primaryimage"},"thumbnailUrl":"https:\/\/idlayr.com\/wp-content\/uploads\/2023\/02\/blog-feat-customer-signups.jpg","datePublished":"2024-02-24T00:00:00+00:00","dateModified":"2025-09-02T09:32:51+00:00","description":"Vaya m\u00e1s all\u00e1 del correo electr\u00f3nico y la contrase\u00f1a. Utilizar un n\u00famero de m\u00f3vil para simplificar la incorporaci\u00f3n del cliente es mejor para la UX y las tasas de conversi\u00f3n.","breadcrumb":{"@id":"https:\/\/idlayr.com\/blog\/growth-hacking-signup\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/idlayr.com\/blog\/growth-hacking-signup\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/idlayr.com\/blog\/growth-hacking-signup\/#primaryimage","url":"https:\/\/idlayr.com\/wp-content\/uploads\/2023\/02\/blog-feat-customer-signups.jpg","contentUrl":"https:\/\/idlayr.com\/wp-content\/uploads\/2023\/02\/blog-feat-customer-signups.jpg","width":1024,"height":576,"caption":"customer signups"},{"@type":"BreadcrumbList","@id":"https:\/\/idlayr.com\/blog\/growth-hacking-signup\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/idlayr.com\/"},{"@type":"ListItem","position":2,"name":"How simplifying customer onboarding can drive your growth hacking efforts \u2013 and make your app a hit"}]},{"@type":"WebSite","@id":"https:\/\/idlayr.com\/#website","url":"https:\/\/idlayr.com\/","name":"IDlayr","description":"","publisher":{"@id":"https:\/\/idlayr.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/idlayr.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/idlayr.com\/#organization","name":"IDlayr","url":"https:\/\/idlayr.com\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/idlayr.com\/#\/schema\/logo\/image\/","url":"https:\/\/idlayr.com\/wp-content\/uploads\/2023\/12\/header-device-binding.png","contentUrl":"https:\/\/idlayr.com\/wp-content\/uploads\/2023\/12\/header-device-binding.png","width":660,"height":524,"caption":"IDlayr"},"image":{"@id":"https:\/\/idlayr.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/theidlayr"],"description":"IDlayr provides Silent Network Authentication (SNA) to replace SMS OTP for banks, payment platforms, and consumer apps."},{"@type":"Person","@id":"https:\/\/idlayr.com\/#\/schema\/person\/bf8bc06a4ca77bc754b64d40ff87c7ea","name":"Paul McGuire","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/691111572efb10bfb3ab32f04f8c6f6e0c0fa3346e5c0feb06c80a99f5352203?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/691111572efb10bfb3ab32f04f8c6f6e0c0fa3346e5c0feb06c80a99f5352203?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/691111572efb10bfb3ab32f04f8c6f6e0c0fa3346e5c0feb06c80a99f5352203?s=96&d=mm&r=g","caption":"Paul McGuire"},"description":"Paul McGuire is CEO of IDlayr. He has spent over two decades at the intersection of mobile, telecoms, and digital identity. He works directly with banks, payment platforms, and large consumer apps deploying Silent Network Authentication to replace SMS OTP, eliminating ATO and SIM Swap fraud risk. He has held senior leadership roles across mobile and technology businesses in the USA and internationally."}]}},"_links":{"self":[{"href":"https:\/\/idlayr.com\/es\/wp-json\/wp\/v2\/posts\/655","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/idlayr.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/idlayr.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/idlayr.com\/es\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/idlayr.com\/es\/wp-json\/wp\/v2\/comments?post=655"}],"version-history":[{"count":13,"href":"https:\/\/idlayr.com\/es\/wp-json\/wp\/v2\/posts\/655\/revisions"}],"predecessor-version":[{"id":3243,"href":"https:\/\/idlayr.com\/es\/wp-json\/wp\/v2\/posts\/655\/revisions\/3243"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/idlayr.com\/es\/wp-json\/wp\/v2\/media\/1932"}],"wp:attachment":[{"href":"https:\/\/idlayr.com\/es\/wp-json\/wp\/v2\/media?parent=655"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/idlayr.com\/es\/wp-json\/wp\/v2\/categories?post=655"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/idlayr.com\/es\/wp-json\/wp\/v2\/tags?post=655"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}