{"id":656,"date":"2021-07-02T00:00:00","date_gmt":"2021-07-02T00:00:00","guid":{"rendered":"http:\/\/idlayr-com.stackstaging.com\/2021\/07\/02\/guest-checkouts-passwordless-authentication\/"},"modified":"2025-02-25T17:09:49","modified_gmt":"2025-02-25T17:09:49","slug":"pago-de-invitados-autenticacion-sin-contrasena","status":"publish","type":"post","link":"https:\/\/idlayr.com\/es\/blog\/pago-de-invitados-autenticacion-sin-contrasena\/","title":{"rendered":"\u00bfPor qu\u00e9 todos sus clientes eligen el pago con invitado y qu\u00e9 puede hacer al respecto?"},"content":{"rendered":"

El auge del comercio electr\u00f3nico m\u00f3vil significa que demasiados clientes eligen el pago con invitado, y usted pierde oportunidades clave de ingresos y marketing. A continuaci\u00f3n te explicamos por qu\u00e9 y la soluci\u00f3n sin contrase\u00f1a para aumentar la fidelidad de los clientes...\u00a0<\/strong><\/p>\n

 <\/p>\n

Hace unas semanas, habl\u00e9 con el responsable de producto de una gran empresa de plataformas en l\u00ednea y su experiencia demuestra c\u00f3mo ha cambiado el mundo del comercio minorista en l\u00ednea. Su empresa es l\u00edder en un sector que mueve miles de millones de d\u00f3lares y, en los \u00faltimos dos a\u00f1os, ha experimentado un cambio radical en la forma en que los clientes deciden pagar.<\/p>\n

 <\/p>\n

Al principio, el tr\u00e1fico de la empresa se basaba exclusivamente en ordenadores de sobremesa, pero ahora 95% <\/strong>de sus transacciones se realizan desde un dispositivo m\u00f3vil. Como resultado, m\u00e1s del 80% de sus clientes ya no se registran para obtener una cuenta; simplemente hacen el check out como invitados.<\/p>\n

 <\/p>\n

El impacto del aumento de las cajas de hu\u00e9spedes para empresas y consumidores<\/h3>\n

\u200dLa abrumadora preferencia por el pago invitado es un gran problema tanto para los minoristas como para sus clientes. Sin la certeza de un cliente registrado, usted pierde valiosos datos y oportunidades de marketing, y sus clientes se pierden la agilizaci\u00f3n de las compras y las ventajas de fidelizaci\u00f3n que se derivan de tener una cuenta.
\n\u200d<\/p>\n

He aqu\u00ed un resumen de los pros y los contras t\u00edpicos de cada opci\u00f3n (desde el punto de vista de un cliente m\u00f3vil):<\/p>\n

 <\/p>\n

\n
\"Pago<\/div>\n<\/figure>\n

\u200d<\/p>\n

Por qu\u00e9 los usuarios de m\u00f3viles prefieren el pago invitado<\/h3>\n

No es dif\u00edcil entender por qu\u00e9 los usuarios m\u00f3viles no quieren registrarse. Aunque los comercios han intentado adaptarse a los dispositivos m\u00f3viles -haciendo que los sitios web sean responsivos u ofreciendo aplicaciones nativas-, la mayor\u00eda de las plataformas siguen utilizando por defecto el correo electr\u00f3nico y la contrase\u00f1a para registrarse.<\/p>\n

 <\/p>\n

Para un usuario de m\u00f3vil, no es divertido escribir una direcci\u00f3n de correo electr\u00f3nico larga en una pantalla de m\u00f3vil peque\u00f1a. Lleva demasiado tiempo y es demasiado f\u00e1cil cometer errores. Pero el verdadero problema es la contrase\u00f1a y la autenticaci\u00f3n.<\/p>\n

 <\/p>\n

Los clientes ya saben que, por razones de seguridad, deben utilizar contrase\u00f1as largas, seguras y diferentes cada vez. Pero a estas alturas, la mayor\u00eda est\u00e1n \"cansados de las cuentas\": ya tienen demasiadas contrase\u00f1as que recordar y no quieren crear otra m\u00e1s.<\/p>\n

 <\/p>\n

Tener que esperar a recibir un SMS o un correo electr\u00f3nico y volver a teclear el c\u00f3digo PIN para confirmar su identidad es a\u00fan peor: lleva demasiado tiempo y crea demasiadas molestias. Inevitablemente, si se les da la opci\u00f3n, la mayor\u00eda de los clientes de m\u00f3viles no se molestan en pasar por ese paso de la contrase\u00f1a, y optan simplemente por hacer el check out como invitados; s\u00e9 que yo suelo hacerlo.<\/p>\n

 <\/p>\n

Esto lleva a un resultado que no satisface a nadie: el minorista pierde los beneficios de marketing y fidelizaci\u00f3n de clientes, y los clientes pierden la facilidad de repetir las compras y los beneficios de fidelizaci\u00f3n de una cuenta. Pero mientras el proceso de registro a trav\u00e9s del m\u00f3vil requiera tanto trabajo, este patr\u00f3n no cambiar\u00e1.<\/p>\n

 <\/p>\n

Una alternativa sin contrase\u00f1a que cambia las reglas del juego en el m\u00f3vil<\/h3>\n

\u200dLa soluci\u00f3n es sencilla: aprovechar la identidad que los clientes ya tienen en sus manos: el tel\u00e9fono m\u00f3vil. Utilice el n\u00famero de m\u00f3vil<\/strong> en lugar de una direcci\u00f3n de correo electr\u00f3nico para identificar a los clientes, y el Tarjeta SIM<\/strong> en el tel\u00e9fono m\u00f3vil como control de seguridad (un \"factor de posesi\u00f3n\" mucho m\u00e1s fuerte que un contrase\u00f1a vulnerable<\/a>).<\/p>\n

 <\/p>\n

El resultado es una experiencia casi m\u00e1gica y sin fricciones para sus clientes, combinada con una seguridad mucho mayor que la combinaci\u00f3n tradicional de contrase\u00f1a + SMS. Se trata de un nuevo enfoque que cambia las reglas del juego y que es posible gracias a la autenticaci\u00f3n basada en SIM, una nueva tecnolog\u00eda que verifica el tel\u00e9fono m\u00f3vil de forma silenciosa, sin necesidad de SMS.<\/p>\n

De este modo, el proceso es muy sencillo y en un solo paso para el cliente, que ya no tendr\u00e1 que recurrir a la caja de invitados porque podr\u00e1 crear inmediatamente una cuenta sin tener que teclear o memorizar datos, ni esperar a que lleguen los c\u00f3digos. La comunicaci\u00f3n comercial puede realizarse por SMS (m\u00e1s eficaz que el correo electr\u00f3nico) y, m\u00e1s adelante, el cliente puede a\u00f1adir una direcci\u00f3n de correo electr\u00f3nico si lo desea.<\/p>\n

 <\/p>\n

Y para su empresa, es una gran ventaja competitiva: cuando otros servicios siguen pidiendo a los usuarios que vuelvan a escribir un sinf\u00edn de datos personales, el registro sin fricciones es un atractivo argumento de venta para sus clientes m\u00f3viles objetivo.<\/p>\n

 <\/p>\n

M\u00e1s informaci\u00f3n sobre el uso de IDlayr\u200d.<\/h3>\n

Para obtener m\u00e1s informaci\u00f3n sobre IDlayr y c\u00f3mo podemos ayudarle a transformar su experiencia de pago en dispositivos m\u00f3viles, eche un vistazo a nuestro sitio web<\/a> o Contacto Ventas<\/a>.<\/p>\n

 <\/p>\n

Desarrolladores: empiecen a probar gratis hoy mismo\u200d<\/h3>\n

Para los desarrolladores es a\u00fan m\u00e1s f\u00e1cil empezar. Los productos IDlayr se implementan f\u00e1cilmente en cualquier arquitectura de aplicaci\u00f3n cliente-servidor utilizando APIs restful y SDKs iOS, Android, React Native y Mobile Web. Ofrecemos una plataforma de API completamente en l\u00ednea, primero para desarrolladores. Simplemente inscr\u00edbete<\/a> para crear una cuenta y empezar a probar gratis, hoy mismo.<\/p>","protected":false},"excerpt":{"rendered":"

El auge del comercio electr\u00f3nico m\u00f3vil hace que demasiados clientes opten por el pago invitado, a pesar de la frustrante experiencia de usuario, y que usted pierda oportunidades clave de ingresos y marketing. A continuaci\u00f3n te explicamos por qu\u00e9 y qu\u00e9 puedes hacer para fidelizar a tus clientes...<\/p>","protected":false},"author":7,"featured_media":1911,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[65,61],"tags":[],"class_list":["post-656","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-payments","category-ux"],"acf":[],"yoast_head":"\nWhy are all your customers choosing guest checkout \u2013 and what can you do about it?<\/title>\n<meta name=\"description\" content=\"Solve guest checkouts and go passwordless with tru.ID APIs. 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