{"id":672,"date":"2021-03-29T00:00:00","date_gmt":"2021-03-29T00:00:00","guid":{"rendered":"http:\/\/idlayr-com.stackstaging.com\/2021\/03\/29\/mobile-app-conversion-reduce-fraud\/"},"modified":"2024-03-05T16:00:03","modified_gmt":"2024-03-05T16:00:03","slug":"la-conversion-de-aplicaciones-moviles-reduce-el-fraude","status":"publish","type":"post","link":"https:\/\/idlayr.com\/es\/blog\/la-conversion-de-aplicaciones-moviles-reduce-el-fraude\/","title":{"rendered":"Alta conversi\u00f3n m\u00f3vil Y bajo fraude: ahora puede tenerlo todo"},"content":{"rendered":"<p><strong>Ofrecer una experiencia de usuario fluida durante la incorporaci\u00f3n m\u00f3vil sin permitir el spam y el fraude es todo un reto. Pero, \u00bfpor qu\u00e9 renunciar a la verificaci\u00f3n cuando se puede tener el pastel y com\u00e9rselo?<br \/>\n\u200d<\/strong><\/p>\n<p>En lo que respecta a la conversi\u00f3n m\u00f3vil, un gran marketing s\u00f3lo le llevar\u00e1 hasta cierto punto si el proceso de incorporaci\u00f3n resulta ser una pesadilla. En la actualidad, los usuarios m\u00f3viles generan la mayor parte de los ingresos de cualquier negocio en l\u00ednea. <strong>muchas empresas ignoran por completo que podr\u00edan estar perdiendo hasta 30% de sus clientes potenciales en la fase de incorporaci\u00f3n m\u00f3vil.<br \/>\n\u200d<\/strong><\/p>\n<p>Por supuesto, la prevenci\u00f3n del fraude es vital y, dado que la seguridad de las contrase\u00f1as es d\u00e9bil, la 2FA (autenticaci\u00f3n de dos factores) ha pasado de ser un \"nice-to-have\" a un \"must-have\". Pero los m\u00e9todos 2FA tradicionales, como las contrase\u00f1as de un solo uso (OTP) enviadas por correo electr\u00f3nico o SMS, suponen un duro trabajo para el usuario, lo que genera fricci\u00f3n y abandono. Adem\u00e1s, almacenar la informaci\u00f3n de los usuarios en un servidor implica invertir en medidas de seguridad, a menudo costosas, para evitar que personas malintencionadas accedan a esos valiosos datos.<br \/>\n\u200d<\/p>\n<p>Recuerda que los usuarios de tu aplicaci\u00f3n est\u00e1n impacientes por empezar a utilizar tu servicio <em>ahora mismo<\/em> - y si les pones demasiados obst\u00e1culos en el camino, no es probable que se queden. Muchos decidir\u00e1n que no merece la pena pasar por un complejo proceso de registro que les obligue a memorizar otro nombre de usuario, o esperar a que se apliquen m\u00e9todos de autenticaci\u00f3n de dos factores poco fiables, como el OTP por SMS (v\u00e9ase nuestra explicaci\u00f3n m\u00e1s detallada de la autenticaci\u00f3n de dos factores por SMS). <a href=\"https:\/\/idlayr.com\/es\/blog\/el-onboarding-movil-le-esta-costando-usuarios\/\">por qu\u00e9 los SMS no funcionan<\/a>).<br \/>\n\u200d<\/p>\n<p>Hasta hace poco, todo esto significaba que las aplicaciones y servicios m\u00f3viles ten\u00edan que elegir entre una experiencia de usuario sin fricciones y una verificaci\u00f3n s\u00f3lida y fiable.<\/p>\n<h2>\u00bfPor qu\u00e9 es tan complicada la incorporaci\u00f3n de m\u00f3viles?<\/h2>\n<p>\u200d<\/p>\n<p>Las opciones de verificaci\u00f3n heredadas requerir\u00edan que el usuario diera su direcci\u00f3n de correo electr\u00f3nico o nombre de usuario, luego una contrase\u00f1a y, por \u00faltimo, una contrase\u00f1a. <em>entonces <\/em>obligarles a salir de la aplicaci\u00f3n para recuperar su OTP o utilizar una aplicaci\u00f3n de autenticaci\u00f3n independiente.<br \/>\n\u200d<\/p>\n<p>Lamentablemente, esto significa que la primera impresi\u00f3n que el usuario tiene de su marca es la incomodidad de tener que memorizar datos, cambiar de contexto a otra aplicaci\u00f3n y, potencialmente, esperar a que llegue un c\u00f3digo, todos ellos puntos de riesgo que rompen el flujo, llevan demasiado tiempo y provocan el abandono, utilizando medidas de seguridad obsoletas que pueden verse comprometidas.<br \/>\n\u200d<\/p>\n<p>Pero ahora existe una forma alternativa y sorprendentemente sencilla de agilizar el proceso de autenticaci\u00f3n y al mismo tiempo <em>aumentando <\/em>seguridad.<br \/>\n\u200d<\/p>\n<figure class=\"w-richtext-figure-type- w-richtext-align-center\" data-rt-type=\"\" data-rt-align=\"center\">\n<div><img decoding=\"async\" src=\"https:\/\/idlayr.com\/wp-content\/uploads\/2023\/12\/61094c2b71fef678a805965a_60a689715d317d8b209b858c_low20fraud.jpeg\" alt=\"bajo fraude\" width=\"auto\" height=\"auto\" \/><\/div><figcaption>Cr\u00e9ditos:\u00a0<a href=\"https:\/\/unsplash.com\/photos\/GbAEJUJKJ88\">Unsplash<\/a><\/figcaption><\/figure>\n<h2>C\u00f3mo simplificar la autenticaci\u00f3n m\u00f3vil sin comprometer la seguridad<\/h2>\n<p>\u200d<\/p>\n<p>Por supuesto, usted quiere hacer la vida m\u00e1s f\u00e1cil a sus usuarios finales, pero nadie se lo agradecer\u00e1 si esto se hace a expensas de una autenticaci\u00f3n s\u00f3lida y de la prevenci\u00f3n del fraude. Usted quiere personas aut\u00e9nticas, no falsos positivos de spambots, y su base de usuarios quiere un servicio en el que puedan sentirse seguros de que su informaci\u00f3n se mantiene a salvo, pero recuperable.<br \/>\n\u200d<\/p>\n<p>Ahora existe una verificaci\u00f3n de incorporaci\u00f3n completamente sin fricciones, lo que significa que no tiene que comprometer la facilidad de uso o la prevenci\u00f3n del fraude, ni almacenar los datos del usuario. Con IDlayr, lo \u00fanico que necesita de su usuario es permiso para procesar su n\u00famero de tel\u00e9fono. Es muy sencillo: el usuario s\u00f3lo tiene que introducir su n\u00famero de tel\u00e9fono m\u00f3vil y la aplicaci\u00f3n se comunica instant\u00e1neamente con el MNO (operador de red m\u00f3vil) para verificar que ese n\u00famero es el que est\u00e1 vinculado a esa SIM.<br \/>\n\u200d<\/p>\n<p>El usuario s\u00f3lo tiene que esperar un par de segundos, se verifica su identidad y puede continuar. Esto significa que no hay cambio de contexto, largas esperas ni molestias. \u00bfCu\u00e1l es el resultado? Una experiencia de incorporaci\u00f3n invisible, sin esfuerzo y con mayor seguridad, que parece m\u00e1gica.<\/p>\n<p>\u200d<\/p>\n<h2><strong>IDlayr: La autenticaci\u00f3n m\u00f3vil reimaginada<\/strong><\/h2>\n<p>\u200d<\/p>\n<div><\/div>","protected":false},"excerpt":{"rendered":"<p>Ofrecer una experiencia de usuario fluida en las aplicaciones m\u00f3viles sin permitir la entrada de spam ni de agentes malintencionados es todo un reto. Por qu\u00e9 renunciar a ninguna de las dos cosas cuando puedes tener el pastel y com\u00e9rtelo?<\/p>","protected":false},"author":7,"featured_media":443,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[55],"tags":[],"class_list":["post-672","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>High mobile conversion AND low fraud \u2013 now you can have it all<\/title>\n<meta name=\"description\" content=\"Plug onboarding leaks with mobile authentication that provides great conversion and UX for your app while keeping out spam and fraud.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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provides Silent Network Authentication (SNA) to replace SMS OTP for banks, payment platforms, and consumer apps."},{"@type":"Person","@id":"https:\/\/idlayr.com\/#\/schema\/person\/bf8bc06a4ca77bc754b64d40ff87c7ea","name":"Paul McGuire","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/691111572efb10bfb3ab32f04f8c6f6e0c0fa3346e5c0feb06c80a99f5352203?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/691111572efb10bfb3ab32f04f8c6f6e0c0fa3346e5c0feb06c80a99f5352203?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/691111572efb10bfb3ab32f04f8c6f6e0c0fa3346e5c0feb06c80a99f5352203?s=96&d=mm&r=g","caption":"Paul McGuire"},"description":"Paul McGuire is CEO of IDlayr. He has spent over two decades at the intersection of mobile, telecoms, and digital identity. He works directly with banks, payment platforms, and large consumer apps deploying Silent Network Authentication to replace SMS OTP, eliminating ATO and SIM Swap fraud risk. He has held senior leadership roles across mobile and technology businesses in the USA and internationally."}]}},"_links":{"self":[{"href":"https:\/\/idlayr.com\/es\/wp-json\/wp\/v2\/posts\/672","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/idlayr.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/idlayr.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/idlayr.com\/es\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/idlayr.com\/es\/wp-json\/wp\/v2\/comments?post=672"}],"version-history":[{"count":5,"href":"https:\/\/idlayr.com\/es\/wp-json\/wp\/v2\/posts\/672\/revisions"}],"predecessor-version":[{"id":1149,"href":"https:\/\/idlayr.com\/es\/wp-json\/wp\/v2\/posts\/672\/revisions\/1149"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/idlayr.com\/es\/wp-json\/wp\/v2\/media\/443"}],"wp:attachment":[{"href":"https:\/\/idlayr.com\/es\/wp-json\/wp\/v2\/media?parent=672"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/idlayr.com\/es\/wp-json\/wp\/v2\/categories?post=672"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/idlayr.com\/es\/wp-json\/wp\/v2\/tags?post=672"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}