{"id":719,"date":"2022-11-18T00:00:00","date_gmt":"2022-11-18T00:00:00","guid":{"rendered":"http:\/\/idlayr-com.stackstaging.com\/2022\/11\/18\/twitter-digital-identity-verification\/"},"modified":"2025-02-19T16:44:27","modified_gmt":"2025-02-19T16:44:27","slug":"verificacion-de-la-identidad-digital-en-twitter","status":"publish","type":"post","link":"https:\/\/idlayr.com\/es\/blog\/verificacion-de-la-identidad-digital-en-twitter\/","title":{"rendered":"Twitter nos demuestra que la identidad en l\u00ednea es fundamental para las empresas. Estos son los 3 pasos necesarios para verificar de forma fiable a los usuarios..."},"content":{"rendered":"

\u00bfCu\u00e1ndo una cuenta verificada no es una cuenta verificada?\u00a0<\/strong><\/p>\n

\u200d<\/p>\n

Este enigma se convirti\u00f3 en un problema muy real para los administradores de Twitter a ra\u00edz de los problemas ampliamente difundidos con el s\u00edmbolo de verificaci\u00f3n \"check azul\" de la plataforma.<\/p>\n

\u200d<\/p>\n

La marca de verificaci\u00f3n, anta\u00f1o un codiciado indicador de que se hab\u00eda confirmado la identidad en el mundo real de un personaje notable, se convirti\u00f3 recientemente en un activo adquirible. Los usuarios se aprovecharon de inmediato: suplantaron la identidad de famosos y empresas, provocando una confusi\u00f3n generalizada e incluso ca\u00eddas en bolsa: una pesadilla de relaciones p\u00fablicas para la plataforma social.<\/p>\n

\u200d<\/p>\n

Aunque no muchas tienen la visibilidad de Twitter, todas las empresas pueden aprender una lecci\u00f3n oportuna: la identidad digital es ahora fundamental tanto para la seguridad como para la imagen de marca, por lo que es vital tener claro qu\u00e9 entendemos por identidad en toda la organizaci\u00f3n.<\/p>\n

\u200d<\/p>\n

Para resolver los problemas a los que ahora se enfrenta Twitter es necesario que tres elementos trabajen juntos de forma segura. A continuaci\u00f3n los desglosamos en pasos f\u00e1ciles de entender...<\/p>\n

 <\/p>\n

 <\/p>\n

Los 3 pasos: identidad real, identidad digital, autenticaci\u00f3n<\/strong><\/h4>\n

 <\/p>\n

    \n
  1. El primer paso para establecer la identidad digital es conocer la identidad real<\/strong> (KYC). Para las necesidades de cara al consumidor, este paso es a menudo innecesario y puede omitirse en aras de la privacidad y la facilidad de uso, pero es vital para los casos de uso de mayor riesgo, como el IAM de los empleados o los usuarios influyentes de Twitter.<\/li>\n
  2. En segundo lugar, un identidad digital<\/strong> En el pasado, esto sol\u00eda hacerse mediante una direcci\u00f3n de correo electr\u00f3nico, pero como cada vez es m\u00e1s f\u00e1cil comprometer correos electr\u00f3nicos y crear cuentas desechables de forma masiva, las direcciones de correo electr\u00f3nico son cada vez m\u00e1s comunes. ya no es ideal<\/a>.<\/li>\n
  3. Por \u00faltimo, la identidad digital del usuario debe ser autentificado<\/strong> cada vez que se conectan. Esto significa demostrar que la persona que se conecta es realmente el propietario de la cuenta. Pero incluso las contrase\u00f1as m\u00e1s seguras son f\u00e1cil de robar<\/a>Hoy en d\u00eda, a menudo se anima a los usuarios a utilizar la AMF para demostrar su identidad con un factor diferente.<\/li>\n<\/ol>\n

    \u200d<\/p>\n

    Este proceso de tres pasos se basa en una cadena de confianza. La confianza debe comenzar en el primer paso: asegurarse de que la persona es quien dice ser. Luego debe continuar con los siguientes pasos: asignar una identidad digital \u00fanica a la cuenta de esa persona y verificar que la persona que accede posteriormente a la cuenta es la misma.<\/p>\n

    \u200d<\/p>\n

    \u00bfQu\u00e9 ocurre sin la cadena de identidad?<\/strong><\/h4>\n

     <\/p>\n

    Cuando se rompe parte de este proceso, se pierde todo el prop\u00f3sito de identificar a los usuarios. Normalmente, esto ocurre porque una contrase\u00f1a ha sido comprometida y el paso de autenticaci\u00f3n ha fallado.<\/p>\n

    \u200d<\/p>\n

    En el caso de Twitter, sin embargo, ha surgido un problema singular. Se ha asignado a una cuenta un s\u00edmbolo reconocido de alto nivel de \"confianza\" -una marca de verificaci\u00f3n azul-, pero esa cuenta no se ha verificado con el primer paso: la identidad del usuario en el mundo real.<\/p>\n

    \u200d<\/p>\n

    Si el usuario de Twitter JoeBiden1, por ejemplo, paga la cuota por una cuenta verificada, puede obtener un cheque azul, cambiar su nombre y foto por los de Joe Biden y empezar a hacer tuits par\u00f3dicos que pueden convencer a los cr\u00e9dulos.<\/p>\n

    \u200d<\/p>\n

    Este usuario no est\u00e1 accediendo de forma fraudulenta a la cuenta del presidente de EE.UU., sino que ha demostrado que lo es definitivamente alguien<\/strong> creando una cuenta y pagando una tasa. Han autenticado leg\u00edtimamente una identidad digital. Pero Twitter ha desvinculado el primer proceso: demostrar qui\u00e9n es ese alguien.<\/p>\n

    \u200d<\/p>\n

    \u00bfTiene esto alguna importancia? Depende. En muchos casos, los usuarios no necesitan revelar su identidad real y pueden permanecer c\u00f3modamente en el anonimato o utilizar un seud\u00f3nimo. S\u00f3lo necesitan una identidad digital estable y un m\u00e9todo seguro de autenticaci\u00f3n.<\/p>\n

    \u200d<\/p>\n

    Sin embargo, este furor deja claro hasta qu\u00e9 punto es importante que una empresa cambie sus propios par\u00e1metros de confianza.<\/p>\n

    \u200d<\/p>\n

    Simplif\u00edquelo: utilice una identidad digital m\u00f3vil<\/strong><\/h4>\n

     <\/p>\n

    La buena noticia es que, en un mundo cada vez m\u00e1s m\u00f3vil como el actual, ahora existe una forma mejor de gestionar las identidades de los usuarios en l\u00ednea. De hecho, mediante el uso de nuevas tecnolog\u00edas puede combinar simplicidad con seguridad.<\/p>\n

    \u200d<\/p>\n

    Cuando un usuario se registra por primera vez, puede llevarle a trav\u00e9s del proceso KYC que mejor se adapte a las necesidades de su empresa. Pero a partir de ese momento, una soluci\u00f3n mejor, sobre todo para los usuarios de aplicaciones m\u00f3viles, es prescindir del correo electr\u00f3nico y adoptar una identidad digital m\u00f3vil moderna.<\/p>\n

    \u200d<\/p>\n

    Utilice su n\u00famero de tel\u00e9fono m\u00f3vil como credencial de identidad digital y, a continuaci\u00f3n, autentique la propiedad de esa credencial mediante un factor de posesi\u00f3n seguro: la tarjeta SIM de su dispositivo m\u00f3vil. De esta forma, te aseguras de que el mismo usuario vuelve cada vez.<\/p>\n

    \u200d<\/p>\n

    La autenticaci\u00f3n basada en SIM es criptogr\u00e1ficamente segura, f\u00e1cil de implementar y de utilizar. A diferencia de las inseguras contrase\u00f1as y OTPs por SMS, la autenticaci\u00f3n basada en SIM combina una fuerte seguridad resistente al phishing con una gran facilidad de uso, proporcionando una soluci\u00f3n ideal y rentable para proteger a todos sus usuarios: el futuro de la identidad digital moderna.<\/p>\n

    \u200d<\/p>\n

    Para saber m\u00e1s sobre esta nueva y potente tecnolog\u00eda, o descubrir c\u00f3mo empezar, hable con nosotros<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"

    \u00bfCu\u00e1ndo una identidad verificada no es una identidad verificada? Todas las empresas pueden aprender de los errores virales de Twitter: aqu\u00ed tienes 3 pasos clave para asegurarte de que tu proceso IAM funciona seg\u00fan lo previsto.<\/p>","protected":false},"author":7,"featured_media":544,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[63],"tags":[],"class_list":["post-719","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-identity"],"acf":[],"yoast_head":"\nTwitter shows us online identity is business-critical. Here are the 3 steps you need to reliably verify users...<\/title>\n<meta name=\"description\" content=\"When is a verified digital identity not verified? 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He has held senior leadership roles across mobile and technology businesses in the USA and internationally."}]}},"_links":{"self":[{"href":"https:\/\/idlayr.com\/es\/wp-json\/wp\/v2\/posts\/719","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/idlayr.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/idlayr.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/idlayr.com\/es\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/idlayr.com\/es\/wp-json\/wp\/v2\/comments?post=719"}],"version-history":[{"count":4,"href":"https:\/\/idlayr.com\/es\/wp-json\/wp\/v2\/posts\/719\/revisions"}],"predecessor-version":[{"id":1418,"href":"https:\/\/idlayr.com\/es\/wp-json\/wp\/v2\/posts\/719\/revisions\/1418"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/idlayr.com\/es\/wp-json\/wp\/v2\/media\/544"}],"wp:attachment":[{"href":"https:\/\/idlayr.com\/es\/wp-json\/wp\/v2\/media?parent=719"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/idlayr.com\/es\/wp-json\/wp\/v2\/categories?post=719"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/idlayr.com\/es\/wp-json\/wp\/v2\/tags?post=719"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}