{"id":729,"date":"2021-08-03T00:00:00","date_gmt":"2021-08-03T00:00:00","guid":{"rendered":"http:\/\/idlayr-com.stackstaging.com\/2021\/08\/03\/why-customers-dont-use-2fa\/"},"modified":"2025-10-08T07:49:05","modified_gmt":"2025-10-08T07:49:05","slug":"por-que-los-clientes-no-utilizan-2fa","status":"publish","type":"post","link":"https:\/\/idlayr.com\/es\/blog\/por-que-los-clientes-no-utilizan-2fa\/","title":{"rendered":"\u00bfPor qu\u00e9 sus clientes no utilizan 2FA?"},"content":{"rendered":"<p><strong>Reconozc\u00e1moslo: ning\u00fan cliente se ha entusiasmado con la idea de activar la 2FA. Incluso en Twitter, solo 2,3% de los usuarios la han habilitado. <\/strong>\u200d<strong>Pero, \u00bfy si se pudiera reforzar la seguridad de los usuarios sin esfuerzo?<\/strong><\/p>\n<p><strong><br \/>\n\u200d<br \/>\n\u200d<\/strong>A veces, un hilo de Twitter es tan bueno que merece una mayor amplificaci\u00f3n. Desde hace alg\u00fan tiempo somos fans de Rachel Tobac, hacker \u00e9tica y l\u00edder de opini\u00f3n en InfoSec. <a href=\"https:\/\/twitter.com\/RachelTobac\/status\/1417984118810238976\">hilo sobre la adopci\u00f3n de MFA\/2FA<\/a> (autenticaci\u00f3n multifactor o de dos factores) es una lectura obligada para los gestores de productos de confianza y seguridad, y para cualquier persona responsable de garantizar que los usuarios protejan sus cuentas.<\/p>\n<p>\u200d<br \/>\n\u00bfEl resultado? No lo son.<br \/>\n\u200d<\/p>\n<h3>Incluso Twitter tiene un problema con la 2FA\u200d.<\/h3>\n<p>Se podr\u00eda pensar que un servicio como Twitter estar\u00eda a la cabeza en cuanto a la adopci\u00f3n de medidas de seguridad m\u00e1s estrictas por parte de sus usuarios. Pero solo el 2,3% de los usuarios de Twitter tienen 2FA activado.<\/p>\n<p>&nbsp;<\/p>\n<figure class=\"w-richtext-figure-type- w-richtext-align-center\" data-rt-type=\"\" data-rt-align=\"center\" data-rt-max-width=\"\"><\/figure>\n<p>Esta estad\u00edstica nos llev\u00f3 a preguntarnos qu\u00e9 otros estudios existen sobre la adopci\u00f3n de la 2FA, y descubrimos que <a href=\"https:\/\/www.darkreading.com\/application-security\/younger-generations-drive-bulk-of-2fa-adoption\">Excelente art\u00edculo de Dark Reading<\/a> de los resultados de la encuesta de Duo Labs de 2019.<\/p>\n<p>&nbsp;<\/p>\n<p>Su investigaci\u00f3n sugiere que, aunque cada vez hay m\u00e1s <em>sensibilizaci\u00f3n<\/em> de seguridad 2FA - y SMS 2FA, m\u00e1s espec\u00edficamente - eso todav\u00eda no significa que haya crecientes <em>adopci\u00f3n<\/em>. \u00bfPor qu\u00e9?<\/p>\n<p>&nbsp;<\/p>\n<h3>La seguridad depende del esfuerzo humano<\/h3>\n<p>La cuesti\u00f3n obvia es que, como humanos, nos motivan las cosas f\u00e1ciles, no las que requieren esfuerzo. Y admit\u00e1moslo, nadie ha abierto nunca un correo electr\u00f3nico que anuncie \"Estamos habilitando la autenticaci\u00f3n de dos factores, esto es lo que hay que hacer a continuaci\u00f3n\", y haya dicho \"\u00a1S\u00ed! Siempre quise hacer eso\".<\/p>\n<p>&nbsp;<\/p>\n<p>El factor humano en las pol\u00edticas de seguridad es algo que nuestro CEO Paul McGuire tratar\u00e1 en el \u00faltimo episodio de la serie <a href=\"https:\/\/soundcloud.com\/cybercrimemagazine\/sets\/sim-security-w-tru-id\">Podcast sobre seguridad de la SIM<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<p>\u00bfLa tesis principal de Paul? Si podemos centrarnos en reducir la fricci\u00f3n y el esfuerzo relacionados con la seguridad, en lugar de endurecerla cada vez m\u00e1s, estaremos en una posici\u00f3n mucho m\u00e1s fuerte como sociedad cada vez m\u00e1s digital.<\/p>\n<h3>\u200d<br \/>\n\u00bfY si la 2FA no supusiera ning\u00fan esfuerzo?<\/h3>\n<p>\u200d<strong>\u200d<\/strong>Mientras tanto, los retos de adopci\u00f3n de la 2FA\/MFA, por no hablar de la <a href=\"https:\/\/idlayr.com\/es\/blog\/5-cosas-que-no-sabias-sobre-la-seguridad-del-inicio-de-sesion-sms\/\">lagunas de seguridad<\/a> en 2FA basado en SMS- son un gran recordatorio de que la verificaci\u00f3n de identidad m\u00f3vil necesita una renovaci\u00f3n.<\/p>\n<p>&nbsp;<\/p>\n<p>No es f\u00e1cil hacerse a la idea de que la protecci\u00f3n invisible puede ser segura, pero eso es exactamente lo que ocurre. <a href=\"https:\/\/idlayr.com\/es\/acerca-de-nosotros\/\">Autenticaci\u00f3n basada en SIM<\/a> es. Es la misma autenticaci\u00f3n que utiliza su tel\u00e9fono m\u00f3vil todos los d\u00edas cuando hace llamadas o se conecta a datos. No tienes que conectarte a tu operador de red cada vez que lo haces: la verificaci\u00f3n se realiza sin problemas entre la tarjeta SIM del tel\u00e9fono y el m\u00e1stil m\u00e1s cercano.<\/p>\n<p>&nbsp;<\/p>\n<p>Hasta hace poco, las comprobaciones de autenticaci\u00f3n del n\u00famero de m\u00f3vil a nivel de red s\u00f3lo estaban disponibles para las propias redes m\u00f3viles o los clientes empresariales. Ahora, IDlayr abre el acceso a los sistemas de autenticaci\u00f3n de red mediante API, lo que significa que cualquier aplicaci\u00f3n o sitio web que necesite verificar n\u00fameros de m\u00f3vil puede integrar una verificaci\u00f3n invisible para el usuario final.<\/p>\n<p>\u200d<\/p>\n<h3>C\u00f3mo empezar\u200d<\/h3>\n<p>IDlayr est\u00e1 reinventando la identidad en l\u00ednea para la era m\u00f3vil, ayudando a bancos y grandes empresas a reducir el fraude y los costes operativos y a mejorar la experiencia del usuario. IDlayr le permite utilizar su n\u00famero de m\u00f3vil, en lugar del correo electr\u00f3nico, para probar su identidad en l\u00ednea; porque una identidad m\u00f3vil es m\u00e1s segura, m\u00e1s f\u00e1cil de usar y siempre est\u00e1 con usted.<\/p>\n<p>&nbsp;<\/p>\n<p>P\u00f3ngase en contacto con\u00a0<a href=\"https:\/\/idlayr.com\/es\/libro-demo\/\">programar una demostraci\u00f3n<\/a>\u00a0con nuestro equipo.<\/p>","protected":false},"excerpt":{"rendered":"<p>Seamos realistas: a ning\u00fan cliente le entusiasma activar la 2FA. S\u00f3lo 2,3% de los usuarios de Twitter lo han hecho. Pero, \u00bfy si aumentar la seguridad de tus usuarios no supusiera ning\u00fan esfuerzo?<\/p>","protected":false},"author":16,"featured_media":570,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[55],"tags":[],"class_list":["post-729","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Why is it that your customers don&#039;t use 2FA?<\/title>\n<meta name=\"description\" content=\"No one gets excited about enabling 2FA. Only 2% of Twitter users have two-factor authentication enabled. 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