{"id":2242,"date":"2025-05-30T10:12:33","date_gmt":"2025-05-30T10:12:33","guid":{"rendered":"https:\/\/idlayr.com\/?p=2242"},"modified":"2026-03-25T22:13:36","modified_gmt":"2026-03-25T22:13:36","slug":"come-lidentita-mobile-puo-ricostruire-il-nostro-modello-di-fiducia-online-in-crisi","status":"publish","type":"post","link":"https:\/\/idlayr.com\/it\/blog\/come-lidentita-mobile-puo-ricostruire-il-nostro-modello-di-fiducia-online-in-crisi\/","title":{"rendered":"In che modo la Mobile Identity pu\u00f2 ricostruire il nostro modello di fiducia online"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Oggi viviamo in un mondo mobile-first, in cui il telefono cellulare \u00e8 diventato il dispositivo informatico principale, trasformando l'esperienza dell'utente e portando nuove sfide e opportunit\u00e0 per un'identit\u00e0 online sicura.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3>La fiducia online viene meno<\/h3>\n<p><span style=\"font-weight: 400;\">L'identit\u00e0 \u00e8 il fondamento della fiducia online. Poich\u00e9 il nostro mondo si muove sempre pi\u00f9 online, dobbiamo essere in grado di fidarci e di essere fidati nel mondo online e, cosa fondamentale, dobbiamo essere in grado di fidarci sul nostro dispositivo mobile.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">L'anello debole del modello di sicurezza odierno \u00e8 l'uomo. Siamo tutti pigri e preferiamo sempre la semplicit\u00e0 alla sicurezza. L'approccio tradizionale all'identit\u00e0 online, composto da e-mail + password, cos\u00ec come <\/span><a href=\"https:\/\/idlayr.com\/it\/blog\/abbiamo-raggiunto-il-massimo-di-mfa-qual-e-lalternativa\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Metodi MFA<\/span><\/a><span style=\"font-weight: 400;\">, come ad esempio <\/span><a href=\"https:\/\/idlayr.com\/it\/blog\/frode-sms-otp-2fa\/\"><span style=\"font-weight: 400;\">SMS OTP<\/span><\/a><span style=\"font-weight: 400;\">dipende in larga misura dalle interazioni degli utenti e questo lo rende vulnerabile agli attacchi di phishing.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Gli utenti non vogliono essere responsabili della sicurezza. Vogliono che sia qualcun altro a gestirla. Dal punto di vista dell'utente, l'identit\u00e0 e la sicurezza online dovrebbero \"funzionare\": invisibili da usare e totalmente sicuri. Oggi non \u00e8 assolutamente cos\u00ec.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3>La mancanza di fiducia online \u00e8 un problema da $10 trilioni di euro<\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Si prevede che il costo della criminalit\u00e0 informatica per le aziende sar\u00e0 di $10,5 trilioni all'anno entro il 2025.<\/span>\u00a0<a href=\"https:\/\/idlayr.com\/it\/blog\/abbiamo-raggiunto-il-massimo-di-mfa-qual-e-lalternativa\/\" target=\"_blank\" rel=\"noopener\"><i><span style=\"font-weight: 400;\">Forum economico mondiale<\/span><\/i><i><\/i><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">$343 miliardi di euro andranno persi per frodi nei pagamenti online a livello globale tra il 2023 e il 2027.<\/span>\u00a0<a href=\"https:\/\/www.juniperresearch.com\/press\/online-payment-fraud-losses-to-exceed-343bn\" target=\"_blank\" rel=\"noopener\"><i><span style=\"font-weight: 400;\">Ricerca Juniper<\/span><\/i><i><\/i><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">26% degli adulti americani hanno subito frodi su conti correnti bancari e di credito <\/span><span style=\"font-weight: 400;\">-<\/span> <a href=\"https:\/\/business.yougov.com\/content\/49284-a-closer-look-at-banking-fraud-in-the-us-whos-at-risk-and-why\" target=\"_blank\" rel=\"noopener\"><i><span style=\"font-weight: 400;\">YouGov<\/span><\/i><\/a><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Le frodi online si sono industrializzate e costano al settore oltre $10 trilioni all'anno.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">L'intelligenza artificiale peggiorer\u00e0 notevolmente la situazione. \u00c8 necessario un nuovo modello di identit\u00e0, e in fretta.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3>La soluzione \u00e8 la Mobile Identity<\/h3>\n<p><span style=\"font-weight: 400;\">La risposta \u00e8 Mobile Identity, la tecnologia di identit\u00e0 e autenticazione sicura alla base di tutte le reti mobili del mondo.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Sfruttando la tecnologia di rete mobile esistente, sicura dal punto di vista crittografico, \u00e8 ora possibile trasformare l'identit\u00e0 online, abbandonando la sicurezza dipendente dall'uomo, sostituendo l'autenticazione basata sulla conoscenza con un fattore di possesso ed eliminando i rischi di phishing e di acquisizione di account (ATO). I vantaggi per gli utenti e le aziende in termini di maggiore sicurezza, facilit\u00e0 d'uso ed efficienza dei costi sono significativi.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">La tecnologia esiste gi\u00e0 per questa trasformazione, ma \u00e8 ancora relativamente nuova. Pertanto, \u00e8 probabile che abbiate bisogno di un partner per semplificare l'implementazione.  IDlayr pu\u00f2 aiutarvi.<\/span><\/p>\n<p>&nbsp;<\/p>\n<div style=\"display: flex; margin: 30px 0 0 0;\">\n<div style=\"width: 300px; padding: 0 20px 0 0; display: inline-block;\"><a href=\"\/it\/online-identity-mobile-era\/?utm_campaign=10591027-White%20Paper%20-%20Online%20Identity%20for%20the%20Mobile%20Era&amp;utm_source=Website&amp;utm_medium=library\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2166 size-medium alignnone\" src=\"https:\/\/idlayr.com\/wp-content\/uploads\/2025\/05\/online-ID-cover-large-300x242.png\" alt=\"Libro bianco IDlayr\" width=\"300\" height=\"242\" srcset=\"https:\/\/idlayr.com\/wp-content\/uploads\/2025\/05\/online-ID-cover-large-300x242.png 300w, https:\/\/idlayr.com\/wp-content\/uploads\/2025\/05\/online-ID-cover-large-1024x827.png 1024w, https:\/\/idlayr.com\/wp-content\/uploads\/2025\/05\/online-ID-cover-large-768x620.png 768w, https:\/\/idlayr.com\/wp-content\/uploads\/2025\/05\/online-ID-cover-large-15x12.png 15w, https:\/\/idlayr.com\/wp-content\/uploads\/2025\/05\/online-ID-cover-large.png 1200w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/div>\n<div style=\"padding: 30px 0 0 0; display: inline-block;\">\n<h4><a style=\"text-decoration: none;\" href=\"\/it\/online-identity-mobile-era\/?utm_campaign=10591027-White%20Paper%20-%20Online%20Identity%20for%20the%20Mobile%20Era&amp;utm_source=Website&amp;utm_medium=library\"><span style=\"color: #0000ff;\">Scarica il nostro libro bianco<\/span><\/a> e scoprire come iniziare a lavorare con la Mobile Identity.<\/h4>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>We are now living in a mobile-first world, where the mobile phone has become the primary computing device, transforming the user experience and bringing new challenges and opportunities for secure online identity. &nbsp; Online trust is broken Identity is the foundation for online trust. As our world moves increasingly online, we need to be able [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":2265,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[63],"tags":[],"class_list":["post-2242","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-identity"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How Mobile Identity can rebuild our broken online trust model - IDlayr<\/title>\n<meta name=\"description\" content=\"We are now living in a mobile-first world, bringing new challenges and opportunities for secure online identity.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/idlayr.com\/it\/blog\/come-lidentita-mobile-puo-ricostruire-il-nostro-modello-di-fiducia-online-in-crisi\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Mobile Identity can rebuild our broken online trust model\" \/>\n<meta property=\"og:description\" content=\"We are now living in a mobile-first world, bringing new challenges and opportunities for secure online identity.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/idlayr.com\/it\/blog\/come-lidentita-mobile-puo-ricostruire-il-nostro-modello-di-fiducia-online-in-crisi\/\" \/>\n<meta property=\"og:site_name\" content=\"IDlayr\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-30T10:12:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-25T22:13:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/idlayr.com\/wp-content\/uploads\/2025\/05\/online-identity.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"576\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Paul McGuire\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@theidlayr\" \/>\n<meta name=\"twitter:site\" content=\"@theidlayr\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"Paul McGuire\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/idlayr.com\\\/blog\\\/how-mobile-identity-can-rebuild-our-broken-online-trust-model\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/idlayr.com\\\/blog\\\/how-mobile-identity-can-rebuild-our-broken-online-trust-model\\\/\"},\"author\":{\"name\":\"Paul McGuire\",\"@id\":\"https:\\\/\\\/idlayr.com\\\/#\\\/schema\\\/person\\\/bf8bc06a4ca77bc754b64d40ff87c7ea\"},\"headline\":\"How Mobile Identity can rebuild our broken online trust model\",\"datePublished\":\"2025-05-30T10:12:33+00:00\",\"dateModified\":\"2026-03-25T22:13:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/idlayr.com\\\/blog\\\/how-mobile-identity-can-rebuild-our-broken-online-trust-model\\\/\"},\"wordCount\":385,\"publisher\":{\"@id\":\"https:\\\/\\\/idlayr.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/idlayr.com\\\/blog\\\/how-mobile-identity-can-rebuild-our-broken-online-trust-model\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/idlayr.com\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/online-identity.jpg\",\"articleSection\":[\"Online Identity\"],\"inLanguage\":\"it-IT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/idlayr.com\\\/blog\\\/how-mobile-identity-can-rebuild-our-broken-online-trust-model\\\/\",\"url\":\"https:\\\/\\\/idlayr.com\\\/blog\\\/how-mobile-identity-can-rebuild-our-broken-online-trust-model\\\/\",\"name\":\"How Mobile Identity can rebuild our broken online trust model - 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