{"id":636,"date":"2025-03-01T00:00:00","date_gmt":"2025-03-01T00:00:00","guid":{"rendered":"http:\/\/idlayr-com.stackstaging.com\/2023\/04\/18\/conversion-fraud-onboarding\/"},"modified":"2026-05-18T13:33:30","modified_gmt":"2026-05-18T13:33:30","slug":"conversione-frode-onboarding","status":"publish","type":"post","link":"https:\/\/idlayr.com\/it\/blog\/conversione-frode-onboarding\/","title":{"rendered":"Pi\u00f9 conversioni, meno frodi: il modo giusto di fare mobile onboarding"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Mobile onboarding abandonment rates of 40% or higher are directly attributable to SMS OTP friction: users who reach the PIN code entry step abandon at that point and do not return. Replacing SMS OTP with Silent Network Authentication in the onboarding flow removes that friction entirely \u2014 the verification runs silently in just a few seconds, requires no user action, and is invisible to the user. Live deployments can show 20\u201330% conversion uplift on the affected journey.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>Forte sicurezza per il <a href=\"https:\/\/idlayr.com\/it\/soluzioni\/onboarding-dellutente\/\">processo di onboarding<\/a> nella vostra applicazione \u00e8 passata da un \"nice-to-have\" a un \"must-have\", e sappiamo tutti che le password da sole non sono sufficienti a tenere lontane le frodi e lo spam. Il problema \u00e8 che la maggior parte delle 2FA (autenticazione a due fattori) standard irrita gli utenti: recuperare i codici via e-mail o SMS \u00e8 un processo inaffidabile, che comporta un cambio di contesto, per gli utenti che vogliono solo iniziare a utilizzare la vostra app.<\/p>\n<p>&nbsp;<\/p>\n<p>Gli utenti mobili sono oggi il pubblico pi\u00f9 numeroso per qualsiasi azienda online e si aspettano un'esperienza semplificata. <strong id=\"\">42% dei consumatori<\/strong> Secondo una ricerca condotta da Liminal, gli utenti che hanno perso la pazienza di fronte all'attrito dei requisiti di onboarding abbandonano questa parte vitale dell'imbuto. Quanti utenti potreste perdere in questa fase, prima che abbiano investito una qualche fedelt\u00e0 nella vostra applicazione o servizio? Potrebbero sentirsi diversamente se la prima esperienza di contatto con il vostro marchio fosse fluida e senza interruzioni, anzich\u00e9 deludente e disarticolata?<\/p>\n<p>&nbsp;<\/p>\n<h3>Perch\u00e9 l'attuale onboarding mobile \u00e8 cos\u00ec doloroso?<\/h3>\n<p id=\"\">La sicurezza mobile tradizionale consiste in una serie di ostacoli che gli utenti devono superare: fornire un'e-mail o un nome utente, quindi creare una password forte e unica che devono memorizzare o memorizzare, e <em id=\"\">allora <\/em>costringendoli a uscire dall'app per recuperare l'OTP o a utilizzare un'app di autenticazione separata. Tutto questo porta a una prima impressione negativa del vostro marchio in quanto scomodo, troppo lungo e troppo impegnativo.<\/p>\n<p>&nbsp;<\/p>\n<p>Il peggiore di tutti, <a href=\"https:\/\/idlayr.com\/it\/blog\/frode-sms-otp-2fa\/\">Codici OTP<\/a> non sono nemmeno sicuri: gli attori malintenzionati dispongono di kit di phishing progettati per indurre gli utenti a consegnare un OTP. Qualsiasi conoscenza che pu\u00f2 essere condivisa pu\u00f2 essere rubata. Anche la biometria sul dispositivo, come l'impronta del pollice, non \u00e8 molto pi\u00f9 sicura: funziona solo come scorciatoia per la password memorizzata dall'utente.<\/p>\n<p>&nbsp;<\/p>\n<p>D'altra parte, se il vostro processo di onboarding \u00e8 estremamente indulgente, potete avere il problema opposto: account fraudolenti, spambot che generano traffico falso e utenti che creano facilmente pi\u00f9 account per partecipare a concorsi e approfittare di eventuali offerte limitate (note anche come <strong id=\"\">frode dell'offerta<\/strong>). Se all'inizio il traffico pu\u00f2 sembrare incoraggiante, in seguito si trasforma in un problema serio e si possono perdere ingenti somme di denaro per offerte che erano destinate esclusivamente agli utenti legittimi.<\/p>\n<p>&nbsp;<\/p>\n<p>Fino a poco tempo fa, questo dilemma era impossibile da bilanciare: le app mobili dovevano trovare un compromesso tra un'esperienza utente piacevole e una verifica forte e affidabile. Ma con una nuova tecnologia che sfrutta l'impenetrabile sicurezza hardware del telefono cellulare stesso, \u00e8 possibile garantire silenziosamente che ogni utente sia legittimo e unico.<\/p>\n<p>&nbsp;<\/p>\n<h3>Forte sicurezza e soddisfazione dell'utente: il meglio di entrambi i mondi<\/h3>\n<p id=\"\">L'autenticazione basata su SIM \u00e8 la nuova tecnologia a fattore di possesso che utilizza la sicurezza dei dati mobili gi\u00e0 incorporata nei telefoni degli utenti: tutto ci\u00f2 che serve \u00e8 il loro numero di telefono per una verifica silenziosa e sicura.<\/p>\n<p>&nbsp;<\/p>\n<p>Con IDlayr integrato nella vostra app, l'utente inserisce solo il proprio numero di cellulare e l'app comunica istantaneamente con l'MNO (operatore di rete mobile) per verificare che il numero indicato sia quello collegato a quella SIM. \u00c8 un sistema in tempo reale, impenetrabile e basato sulla potente sicurezza gi\u00e0 utilizzata in tutto il mondo dalle reti mobili, ora disponibile per le aziende per la prima volta.<\/p>\n<p>&nbsp;<\/p>\n<p id=\"\">Non ci sono informazioni condivisibili, il che significa meno sforzo per l'utente e nessuna possibilit\u00e0 per i malintenzionati di intercettare un codice o una password. L'utente attende solo un paio di secondi, la sua identit\u00e0 viene verificata e pu\u00f2 continuare. Ci\u00f2 significa nessun cambio di contesto, nessuna lunga attesa e nessun inconveniente.<\/p>\n<p>&nbsp;<\/p>\n<p id=\"\">La sicurezza della SIM fornisce una protezione invisibile, <a href=\"https:\/\/idlayr.com\/it\/soluzioni\/onboarding-dellutente\/\">esperienza di onboarding senza sforzo<\/a> che sembra una magia per l'utente, e una potente sicurezza per proteggere la vostra azienda da spam, frodi e account duplicati.<\/p>\n<p>&nbsp;<\/p>\n<p>Per saperne di pi\u00f9 su come la vostra applicazione potrebbe trarre vantaggio, <a id=\"\" href=\"https:\/\/idlayr.com\/it\/demo-del-libro\/\">Prenota una demo gratuita <\/a>con IDlayr.<\/p>","protected":false},"excerpt":{"rendered":"<p>Gli utenti mobili sono oggi il pubblico pi\u00f9 numeroso per qualsiasi azienda, ma se la vostra esperienza di onboarding non \u00e8 aggiornata, potreste essere in ritardo e cadere preda delle \"frodi dell'offerta\".<\/p>","protected":false},"author":7,"featured_media":1975,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[59,64],"tags":[],"class_list":["post-636","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fraud","category-onboarding"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>More conversion, less fraud: the right way to do mobile onboarding<\/title>\n<meta name=\"description\" content=\"Enhance your app&#039;s mobile onboarding process to meet user expectations for speed and security without compromising on experience.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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