{"id":672,"date":"2021-03-29T00:00:00","date_gmt":"2021-03-29T00:00:00","guid":{"rendered":"http:\/\/idlayr-com.stackstaging.com\/2021\/03\/29\/mobile-app-conversion-reduce-fraud\/"},"modified":"2024-03-05T16:00:03","modified_gmt":"2024-03-05T16:00:03","slug":"conversione-delle-app-mobili-ridurre-le-frodi","status":"publish","type":"post","link":"https:\/\/idlayr.com\/it\/blog\/conversione-delle-app-mobili-ridurre-le-frodi\/","title":{"rendered":"Elevata conversione mobile E basse frodi: ora potete avere tutto questo"},"content":{"rendered":"

Fornire un'interfaccia utente fluida durante l'onboarding mobile senza permettere l'ingresso di spam e frodi \u00e8 una sfida. Ma perch\u00e9 scendere a compromessi sulla verifica quando si pu\u00f2 avere la botte piena e la moglie ubriaca?
\n\u200d<\/strong><\/p>\n

Quando si parla di conversioni da mobile, un ottimo marketing non pu\u00f2 che portare lontano se il processo di onboarding si rivela un incubo. Gli utenti mobili generano oggi la maggior parte delle entrate per qualsiasi azienda online, eppure molte aziende non sono assolutamente consapevoli del fatto che potrebbero perdere fino a 30% dei loro potenziali clienti nella fase di onboarding mobile.
\n\u200d<\/strong><\/p>\n

Naturalmente la prevenzione delle frodi \u00e8 fondamentale e quindi, dato che le password sono una sicurezza debole, la 2FA (autenticazione a due fattori) \u00e8 passata da essere una cosa piacevole a una cosa indispensabile. Ma gli approcci 2FA tradizionali, come le One-Time Password (OTP) inviate via e-mail o SMS, sono molto faticosi per l'utente e creano attrito e abbandono. Non solo, ma memorizzare le informazioni degli utenti su un server significa investire in misure di sicurezza spesso costose per evitare che soggetti malintenzionati accedano a quei dati preziosi.
\n\u200d<\/p>\n

Ricordate che gli utenti della vostra app sono impazienti di iniziare a utilizzare il vostro servizio. in questo momento<\/em> - e se gli si frappongono troppi ostacoli \u00e8 difficile che rimangano nei paraggi. Molti decideranno che non vale la pena di sottoporsi a un complesso processo di registrazione che richiede di memorizzare un altro login, o di aspettare metodi di autenticazione a due fattori inaffidabili come l'OTP via SMS (vedi la nostra spiegazione pi\u00f9 approfondita di Perch\u00e9 gli SMS non funzionano<\/a>).
\n\u200d<\/p>\n

Fino a poco tempo fa, tutto ci\u00f2 significava che le applicazioni e i servizi mobili dovevano trovare un compromesso scomodo tra un'esperienza utente senza attriti e una verifica forte e affidabile.<\/p>\n

Perch\u00e9 l'attuale mobile onboarding \u00e8 cos\u00ec penoso?<\/h2>\n

\u200d<\/p>\n

Le opzioni di verifica tradizionali richiedono all'inizio di chiedere all'utente di fornire l'e-mail o il nome utente, poi la password e infine la password di accesso. allora <\/em>costringerli a uscire dall'app per recuperare l'OTP o a utilizzare un'app di autenticazione separata.
\n\u200d<\/p>\n

Purtroppo, questo significa che la prima impressione che l'utente ha del vostro marchio \u00e8 l'inconveniente di dover memorizzare i dettagli, passare da un contesto a un'altra app e potenzialmente aspettare l'arrivo di un codice: tutti punti di rischio che interrompono il flusso, richiedono troppo tempo e portano all'abbandono, utilizzando misure di sicurezza obsolete che possono essere compromesse.
\n\u200d<\/p>\n

Ma ora c'\u00e8 un modo alternativo e sorprendentemente semplice per semplificare il processo di autenticazione e al contempo in aumento <\/em>sicurezza.
\n\u200d<\/p>\n

\n
\"basse<\/div>
Crediti:\u00a0Unsplash<\/a><\/figcaption><\/figure>\n

Come semplificare l'autenticazione mobile senza compromettere la sicurezza<\/h2>\n

\u200d<\/p>\n

Naturalmente volete semplificare la vita ai vostri utenti finali, ma nessuno vi ringrazier\u00e0 se questo avviene a spese di una forte autenticazione e prevenzione delle frodi. Volete persone autentiche, non falsi positivi da parte degli spambot, e la vostra base di utenti vuole un servizio in cui possano sentirsi sicuri che le loro informazioni siano tenute al sicuro, ma recuperabili.
\n\u200d<\/p>\n

Ora la verifica dell'onboarding \u00e8 completamente priva di attriti, il che significa che non dovrete scendere a compromessi sulla facilit\u00e0 d'uso o sulla prevenzione delle frodi, n\u00e9 memorizzare i dati degli utenti. Con IDlayr, l'unica cosa che serve all'utente \u00e8 il permesso di elaborare il suo numero di telefono. \u00c8 semplicissimo: l'utente inserisce solo il proprio numero di cellulare e l'app comunica istantaneamente con l'MNO (operatore di rete mobile) per verificare che il numero sia quello collegato a quella SIM.
\n\u200d<\/p>\n

L'utente attende solo un paio di secondi, la sua identit\u00e0 viene verificata e pu\u00f2 continuare. Ci\u00f2 significa nessun cambio di contesto, nessuna lunga attesa e nessun inconveniente. Il risultato? Un'esperienza di onboarding invisibile e senza sforzo, con una maggiore sicurezza, che sembra una magia.<\/p>\n

\u200d<\/p>\n

IDlayr: Autenticazione mobile rivisitata<\/strong><\/h2>\n

\u200d<\/p>\n

<\/div>","protected":false},"excerpt":{"rendered":"

Fornire una UX fluida sulle app mobili senza far entrare spam e malintenzionati \u00e8 una sfida. Perch\u00e9 scendere a compromessi quando si pu\u00f2 avere la botte piena e la moglie ubriaca?<\/p>","protected":false},"author":7,"featured_media":443,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[55],"tags":[],"class_list":["post-672","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business"],"acf":[],"yoast_head":"\nHigh mobile conversion AND low fraud \u2013 now you can have it all<\/title>\n<meta name=\"description\" content=\"Plug onboarding leaks with mobile authentication that provides great conversion and UX for your app while keeping out spam and fraud.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/idlayr.com\/it\/blog\/conversione-delle-app-mobili-ridurre-le-frodi\/\" \/>\n<meta property=\"og:locale\" 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