Customer Story

Case Study: ShareChat

IDlayr helps a social media platform reach new levels of cost savings and usability in India

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Case Study: ShareChat

  • India’s largest homegrown social media platform
  • Over 200 million active monthly users supporting 15 different languages
  • Over 2.5 billion content shares per month

Challenge

  • User base predominantly situated in smaller cities across India where internet coverage can be patchy
  • Verifying users via SMS OTP was problematic due to erratic delivery rate
  • Many users are not tech savvy so using SMS OTP was causing user fatigue and customer drop-offs
  • Users sharing OTPs was opening the door to account takeovers

Benefits

  • Immediate 12% cost reduction by switching from SMS to number verification
  • 4% increase in customer retention
  • Improved customers experience through in-app verification and reduced latency
  • Account takeover vulnerability resolved

Solution

  • IDlayr solution chosen for best-in-class technology, experience and support
  • Mobile phone number used to bind the mobile phone to the user without the need for passwords or SMS OTP
  • IDlayr Verify implemented to deliver automatic and invisible verification

Case Study: ShareChat Perspective

“Verifying users is business critical for us and SMS OTP was causing us challenges both in terms of cost and customer retention. We are delighted with how IDlayr has helped us solve these problems so quickly - the IDlayr team and technology is amazing. In our market every marginal gain in performance really counts and the results here speak for themselves.” - Devashish Mahbubani, ShareChat Product Manager
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